Senior CRM Manager (Fintech)

Location: Remote within UTC -1 to UTC +3; listed locations are London, Belfast, Dublin, and Madrid.

Company

hirify.global provides customer-centric financing and financial inclusion products for everyday earners across Africa.

What you will do

• Build and scale onboarding, retention, churn-prevention, repayment, and upsell programmes across Kenya, Nigeria, Uganda, and Ghana.
• Design automated customer journeys across SMS, WhatsApp, push, and in-app messaging using CleverTap or similar platforms.
• Create behavioural trigger-based upsell systems for smartphones, e-bikes, digital loans, insurance, and device protection products.
• Run A/B tests covering messaging, timing, incentives, and offers with clear hypotheses, control groups, and measurable criteria.
• Track and optimise LTV, cohort retention, renewal rates, repayment behaviour, and upsell revenue.
• Partner with Product, Commercial, and Operations teams to turn customer behaviour insights into scalable retention frameworks.

Requirements

• 6+ years of experience building and scaling CRM or lifecycle marketing programmes.
• Experience building CRM systems and journey architecture from the ground up or migrating and scaling CRM platforms.
• Hands-on daily experience with Braze, CleverTap, MoEngage, Customer.io, Iterable, or similar tools.
• Track record of delivering business outcomes such as LTV growth, retention, renewal, and upsell improvements.
• Strong experimentation skills, including test hypotheses, control groups, statistical rigour, and measurable success criteria.
• Experience with high-frequency customer engagement models such as MVNOs, super-apps, mobile gaming, prepaid subscriptions, or B2C fintech.

Nice to have

• Experience with gamification, loyalty programmes, streaks, badges, rewards, or other creative retention mechanics.
• Exposure to performance or paid marketing, including paid social, paid search, or app install campaigns.
• Experience with Mixpanel, Amplitude, or Looker.

Culture & Benefits

• Fully remote work with flexible working arrangements.
• Collaboration with diverse teams across the UK, Europe, and Africa.
• Professional development programmes, coaching partnerships, and on-the-job training.
• Family-friendly policies, well-being support, and career growth opportunities.
• Work focused on financial inclusion for women, youth, and low-income communities.

Hiring process

• Applications are reviewed on a rolling basis, and shortlisting and interviews may take place at any stage.
• Successful candidates undergo pre-employment background checks covering identity, criminal records, qualifications, employment dates, and references.