Demand Generation Principal – Accountant

Location: Mountain View, California, United States

Base pay range: $205,000–$277,500 per year, with potential cash bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform offering products including TurboTax, Credit Karma, QuickBooks, and Mailchimp to approximately 100 million customers worldwide.

What you will do

• Own demand generation strategy and pipeline targets for the accountant audience across direct sales and firm-driven referral motions.
• Build full-funnel campaigns that drive awareness, engagement, trials, and purchases of the hirify.global Accountant Suite.
• Design firm-level ABM, advisor enablement, referral, and co-marketing programs for accountants and professional services firms.
• Segment solo practitioners through large firms and tailor journeys, offers, and channels to each segment.
• Partner with sales and partner teams on lead routing, follow-up SLAs, and conversion feedback loops.
• Build measurement frameworks linking accountant engagement to revenue and mid-market pipeline, and communicate performance to senior leadership.

Requirements

• 10+ years of B2B demand generation or integrated marketing experience, including ownership of pipeline targets and full-funnel programs.
• Experience marketing to accountants, bookkeepers, or professional services firms, or the ability to quickly master a specialized community-driven audience.
• Understanding of channel- and partner-influenced go-to-market motions.
• Experience with lifecycle email, paid media, webinars, events, communities, marketing automation, and lead management.
• Strong analytical skills in cohort analysis, funnel diagnostics, campaign ROI, measurement, and attribution.
• Principal-level strategy, cross-functional influence, execution leadership, communication, and storytelling skills.

Culture & Benefits

• Work on products used by approximately 100 million customers worldwide.
• Competitive compensation with performance-based rewards.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable company plans.
• Regular pay comparisons across ethnicity and gender categories to support fair pay.