Director, Integrated Demand Programs (AI)

Location: USA — Remote

Company

hirify.global is a public B2B SaaS and software company delivering AI, cloud, and digital solutions for customer experience, financial crime prevention, and public safety.

What you will do

• Develop and execute global or regional integrated demand campaigns across paid, owned, and earned channels.
• Own full-funnel programs spanning awareness, pipeline, revenue, content, lifecycle, digital, SEO/SEM, events, ABM, and nurture.
• Drive marketing-sourced and influenced pipeline, revenue contribution, conversion rates, ROI, and funnel efficiency.
• Build repeatable campaign frameworks and standardized planning, execution, localization, and measurement processes for regional teams.
• Lead demand programs for AI and agentic AI solutions, including value propositions, autonomous workflows, segmentation, content generation, and optimization.
• Partner with Product Marketing, Sales, SDR, Brand & Creative, and Marketing Operations while leading through influence across global teams.

Requirements

• 10+ years of experience in B2B SaaS marketing, demand generation, or integrated campaigns.
• Experience leading global, multi-channel demand programs and partnering with enterprise sales teams.
• Experience marketing AI/ML-based products or platforms and implementing AI or agentic AI in marketing workflows.
• Strong knowledge of ABM, marketing automation platforms such as Marketo, Eloqua, or HubSpot, and Salesforce CRM.
• Proven ability to drive measurable pipeline and revenue impact through data-driven decision-making, analytics, and experimentation.
• Must be based in the USA for this remote role.

Culture & Benefits

• Work on AI and agentic AI initiatives in a rapidly evolving market.
• Operate global programs at the scale of a leading B2B SaaS organization.
• Collaborate with teams across Product, Sales, and Marketing.
• High visibility with senior leadership and influence on company strategy.
• Focus on ownership, accountability, innovation, decisive execution, and measurable business outcomes.