Director, Integrated Demand Programs (AI)

TL;DR

Director, Integrated Demand Programs (AI): Leading global integrated demand generation strategies for AI and cloud solutions with an accent on full-funnel performance, pipeline growth, and revenue impact. Focus on orchestrating multi-channel campaigns, leveraging agentic AI for marketing automation, and driving cross-functional alignment with Sales and Product teams.

Location: Must be based in the USA (Remote)

Company

hirify.global is a global software leader in AI, cloud, and digital solutions, serving over 25,000 businesses including 85 of the Fortune 100 to manage customer experiences and financial transactions.

What you will do

• Develop and execute global integrated demand campaigns aligned with company priorities including AI and industry solutions.
• Own pipeline targets and marketing-sourced revenue, ensuring alignment with Sales on ICP and GTM priorities.
• Orchestrate end-to-end campaign lifecycles across digital, field marketing, content, and lifecycle programs.
• Build scalable, repeatable campaign frameworks for regional and field teams to deploy.
• Drive the adoption of agentic AI to automate and scale campaign creation, segmentation, and optimization.
• Partner cross-functionally with Product Marketing, Sales, Brand, and Marketing Operations to ensure consistent messaging.

Requirements

• 10+ years of experience in B2B SaaS marketing, demand generation, or integrated campaigns.
• Proven track record of leading global, multi-channel demand programs and driving measurable revenue impact.
• Hands-on experience leveraging AI or agentic AI in marketing workflows.
• Strong proficiency in ABM, marketing automation platforms (Marketo, Eloqua, HubSpot), and CRM (Salesforce).
• Experience partnering closely with enterprise sales teams to align on pipeline and account targeting.
• Must be based in the USA to fulfill the requirements of this remote role.

hirify.global-to-have">hirify.global to have

• Experience marketing AI/ML-based products or platforms.
• Strong business acumen with a focus on funnel velocity and efficiency.
• Ability to translate complex AI concepts into clear business value.

Culture & Benefits

• Opportunity to influence pipeline and revenue for a strategic AI portfolio.
• High visibility with senior leadership and clear impact on company strategy.
• Collaborate with world-class teams across Product, Sales, and Marketing.
• Work at the forefront of category-defining AI and agentic AI marketing transformation.
• Access to the reach and resources of a leading global B2B SaaS organization.