Social Media & Video Content Specialist (AI)

Location: Montreal, Quebec, Canada; hybrid work with the option to work from the office and virtually based on business and client needs

Salary: CAD 58,000–93,000 per year

Company

hirify.global provides financial security and health-related services to clients, families, and communities in Canada and around the world.

What you will do

• Execute organic video content strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook to support brand awareness, audience growth, engagement, and client acquisition.
• Analyze video performance, community engagement, and platform trends, turning data into campaign insights and ROI narratives.
• Optimize video metadata, captions, descriptions, and hashtags for Google, TikTok Search, YouTube Discovery, and AI search tools.
• Conceptualize and brief video projects with Creative Studio, supporting production and applying platform-specific best practices.
• Schedule posts, manage comments and direct messages, monitor sentiment, and surface client insights.
• Coordinate rapid responses with Brand, Communications, and Customer Care teams while using AI tools to improve reporting and production efficiency.

Requirements

• At least 3 years of experience creating social-first video content.
• Expert knowledge of TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video practices.
• Fluent written and spoken French and English required, including Quebec market cultural expertise.
• Experience with Sprinklr, Excel, Meta Business Suite, and TikTok Analytics, with the ability to synthesize data into clear narratives.
• Experience managing brand social communities at scale across multiple platforms.
• Hands-on ability to write video scripts, perform light design work, follow platform trends, and use AI tools effectively.

Nice to have

• Experience shooting and editing video.
• Experience with Reddit, Discord, niche financial forums, or emerging social platforms.
• Experience in financial services, fintech, or regulated industries.
• Experience demonstrating measurable social campaign impact and improving SEO or AI-search discoverability.
• Proficiency in Adobe Express, Adobe Analytics, Google Analytics, or Wrike.

Culture & Benefits

• Flexible benefits are available from the first day of employment.
• Career development across multiple paths with networking opportunities.
• Inclusive and respectful work environment focused on employee growth.
• Recognition for workplace quality and mental health initiatives.
• Hybrid flexibility between office and virtual work based on business, client, and employee needs.