Content Marketing Specialist (Capital Markets Technology)

Location: Toronto, Canada; hybrid work with at least 3 days per week in the office

Base salary: CAD 84,000–115,000 per year, plus annual bonus or commission, equity, and benefits.

Company

hirify.global provides financial technology solutions for capital markets and supports global financial services organizations.

What you will do

• Develop content marketing strategies and editorial plans for Capital Markets Technology solutions.
• Create and edit articles, blogs, research reports, case studies, webinars, infographics, video scripts, and social media content.
• Align content with product launches, campaigns, events, demand generation goals, and stages of the B2B marketing funnel.
• Optimize content for traditional SEO and AI-assisted search, collaborating with digital stakeholders to improve visibility and measure performance.
• Manage projects from concept through publication while coordinating with product marketing, sales enablement, digital marketing, PR, design, legal, agencies, and freelance contributors.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent practical experience.
• 5+ years of experience in content marketing, content strategy, or editorial roles focused on B2B marketing and financial services.
• Strong writing, storytelling, editing, and editorial judgment, with the ability to explain complex financial or technical topics clearly.
• Experience developing content strategies aligned with business goals, marketing campaigns, buyer journeys, and editorial calendars.
• Strong project management, organizational, communication, and collaboration skills in matrixed, cross-functional teams.

Nice to have

• Experience in capital markets, fintech, or enterprise financial services.
• Familiarity with web, email, social, SEO, and content management systems.
• Experience with marketing automation, content platforms, SEO and analytics tools, or generative AI tools.

Culture & Benefits

• Inclusive workplace that values diverse perspectives, experiences, and identities.
• Reasonable accommodation is provided to candidates with disabilities throughout the hiring process.
• Competitive rewards package with comprehensive benefits and opportunities for growth.
• Annual bonus or commission and long-term equity incentives are available in addition to base salary.