Senior Associate, Consumer Retention Marketing, Canada Occasions (CRM)

Location: Remote - Canada

Salary: $87,000–$108,500 CAD per year

Company

hirify.global builds products and services that connect consumers with local merchants and support local economies.

What you will do

• Own CRM strategy for Canadian seasonal and cultural occasions, including Valentine's Day, Mother's Day, Canada Day, Thanksgiving, and Boxing Day.
• Develop and execute lifecycle campaigns across email, push notifications, in-app messaging, and SMS.
• Manage end-to-end campaign delivery in Braze, including segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis.
• Collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams.
• Analyze campaign performance, identify trends, and make data-informed recommendations to improve occasion strategies.
• Connect occasion campaigns with ongoing lifecycle journeys to retain customers acquired or reactivated during peak moments.

Requirements

• 4+ years of experience in CRM, email, or lifecycle marketing.
• Strong familiarity with CRM technology, ESPs, and marketing automation platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
• Experience launching end-to-end lifecycle or promotional campaigns, including segmentation, targeting, QA, and performance analysis.
• Ability to interpret data, inform campaign strategy, and make thoughtful tradeoffs.
• Strong written and verbal communication skills, with experience collaborating across creative, analytics, product, or strategy teams.
• Bachelor's degree or equivalent experience.

Nice to have

• Basic knowledge of SQL, HTML, and data visualization platforms such as Tableau or Periscope.
• Experience adapting campaign plans based on performance learnings and changing business priorities.

Culture & Benefits

• Remote work within Canada.
• Paid time off, paid parental leave, wellness benefits, and paid holidays.
• Medical, dental, and vision benefits for full-time employees.
• Disability and basic life insurance, an RRSP with employer matching, and a mental health program.