Senior Brand & Advertising Director (SaaS)

Location: Bellevue, Washington, USA

Salary: $200,000–$220,000 annually, with potential annual bonus and stock eligibility depending on the role.

Company

hirify.global develops cloud ERP solutions for small and midsized businesses, combining industry-specific business management capabilities, intelligent workflows, flexible deployment options, and a partner and customer ecosystem.

What you will do

• Own global brand strategy, positioning, architecture, corporate identity, naming, governance, and company-wide brand standards.
• Develop annual and multi-year advertising strategies covering audiences, channels, investment priorities, experimentation, and success metrics.
• Lead integrated advertising campaigns and brand experiences across video, CTV, programmatic, digital, social, print, sponsorships, events, and emerging channels.
• Manage creative, media, research, brand, and measurement agency relationships, including planning, negotiation, execution, and performance optimization.
• Build measurement frameworks covering brand health, awareness, consideration, reach, engagement, incrementality, attribution, and business outcomes.
• Advise the CMO and partner with Communications, Marketing Operations, Sales, Product Marketing, Finance, and Events & Sponsorships.

Requirements

• 10+ years of progressive experience in brand marketing, advertising, media, or integrated marketing, preferably in B2B technology, SaaS, or enterprise and SMB software.
• Experience leading corporate brand strategy, positioning, identity, governance, brand architecture, and scalable standards across products, markets, and audiences.
• Significant experience with integrated advertising programs, advertising budgets, agency leadership, and multi-channel media strategy.
• Strong knowledge of brand and advertising measurement, experimentation, incrementality, attribution, marketing mix analysis, MarTech, and AdTech.
• Demonstrated hands-on generative AI or AI-enabled marketing tool experience, with an understanding of intellectual property, accuracy, brand integrity, governance, and responsible use.
• Strong analytical, executive communication, influencing, strategic, creative, and cross-functional leadership skills.

Culture & Benefits

• Collaborative, high-energy culture focused on work-life balance, efficiency, simplicity, customer service, and impact.
• Professional and financial growth opportunities.
• US-based employees receive medical, dental, and vision insurance, disability and basic life coverage, a 401(k) with company match, flexible time off, and sick and safe leave.
• Additional rewards may include annual bonuses, stock, and role-dependent sales incentives.