Staff Marketing Manager (Paid Search)

Location: Mountain View, San Diego, or San Francisco, California, United States

Base pay: $169,000–$229,000 annually in Mountain View or San Francisco; $154,500–$209,000 annually in San Diego. The position may also include a cash bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform serving consumers and small to mid-market businesses through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own paid search strategy across Google Ads and Microsoft Advertising, including account structure, keyword strategy, bidding, budgets, and pacing.
• Build measurement and bidding architecture connecting search spend to MQAs, qualified opportunities, and revenue.
• Manage brand defense, competitive conquesting, and non-brand demand-generation strategies for the mid-market portfolio.
• Design and prioritize experiments across campaigns, audiences, ABM account lists, bidding, ad copy, extensions, and landing pages.
• Lead media agency partners and own channel reporting, business reviews, and recommendations for senior marketing and business leaders.
• Track AI-driven changes in search behavior, advertising delivery, platform roadmaps, and competitor activity.

Requirements

• 6+ years of hands-on paid search or performance marketing experience for B2B brands with ABM or MQA practices.
• Deep expertise in Google Ads and Microsoft Advertising campaign architecture, Smart Bidding, audience layering, conversion tracking, and attribution.
• Experience managing substantial media budgets and making strategic allocation decisions under ambiguity.
• Strong analytical skills, comfort working with data and AI, and experience designing and interpreting experiments.
• Experience managing agencies or vendors and communicating clear recommendations to senior leaders.
• Bachelor's degree or equivalent practical experience.

Nice to have

• Experience marketing to mid-market or B2B buyers with longer, committee-driven purchase cycles.
• Familiarity with sales-assisted go-to-market motions and MQL-to-SQL-to-closed-won metrics.
• Experience with value-based bidding, LTV modeling, offline conversion feedback, incrementality testing, media mix modeling, or multi-touch attribution.
• Experience with SaaS or subscription businesses and ABM tools such as Demandbase.
• Fluency with AI-assisted workflows for campaign management, query analysis, or creative production.

Culture & Benefits

• Collaborative, open, accountable, and test-and-learn working environment.
• Early ownership of meaningful budgets and business decisions.
• Competitive pay-for-performance compensation approach.
• Potential cash bonus, equity rewards, and employee benefits.
• Opportunities for professional growth and learning from colleagues.