3 дня назад
Growth Marketing Manager (Healthtech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (Healthtech): Owning and scaling the full growth funnel for Voy’s care categories with an accent on paid acquisition, conversion, retention, and clinically responsible customer experiences. Focus on building experimentation roadmaps, improving attribution and cohort analysis, and translating performance insights into product and investment decisions.
Location: London HQ; onsite
Company
operates Voy’s growth function across consumer care categories, connecting marketing, product, clinical, CRM, creative, and data capabilities.
What you will do
- Own growth performance across acquisition, conversion, customer acquisition cost, revenue growth, and retention.
- Manage and improve paid search, paid social, affiliate, and other performance marketing channels.
- Identify opportunities across landing pages, pricing, messaging, product flows, and clinical pathways.
- Partner with CRM to improve lead capture, nurture journeys, retention, reactivation, and customer lifetime value.
- Build experimentation roadmaps for acquisition, conversion rate optimization, and product experience.
- Define attribution frameworks, metrics, reporting, cohort analysis, funnel diagnostics, and incrementality approaches.
Requirements
- Experience in growth or performance marketing within a fast-growing DTC, consumer technology, healthtech, or subscription business.
- Hands-on experience managing and scaling paid acquisition through Meta, Google, affiliates, or similar platforms.
- Strong analytical, hypothesis-driven, spreadsheet, and data interpretation skills.
- Experience with tools such as Google Sheets, Excel, Looker, or Tableau.
- Ability to take a full-funnel approach and translate performance data into actionable recommendations.
- Ability to work onsite at the London HQ.
Nice to have
- Creative instincts and experience developing high-performing campaigns and messaging with creative teams.
- Understanding of organic growth channels including SEO, content, and PR.
Culture & Benefits
- Cross-functional collaboration with product, clinical, CRM, creative, data, and strategy teams.
- Autonomy to test, iterate, and influence category strategy.
- Fast-paced environment focused on measurable growth and customer outcomes.
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