Senior CRM Executive (Salesforce Marketing Cloud)

Location: Central London, with 4 days in the office

Salary: £45,000–£47,000 per year plus a 10% bonus

Company

An established, customer-focused organisation with a substantial audience and plans to improve its digital communications and customer journeys.

What you will do

• Build and refine segmented contact lists using customer data.
• Develop and optimise automated onboarding, engagement, retention, and reactivation journeys.
• Build, edit, test, and deploy HTML email campaigns.
• Use Salesforce Marketing Cloud and related CRM platforms to improve targeting and personalisation.
• Analyse campaign performance and introduce improvements to strengthen customer engagement.

Requirements

• Hands-on Salesforce experience, ideally including Salesforce Marketing Cloud.
• Experience with CRM campaign execution, audience segmentation, contact list management, and automated customer journeys.
• Strong HTML email skills, including template editing, troubleshooting, and testing.
• Exceptional attention to detail and the ability to manage multiple campaigns, deadlines, and quality checks.
• A proactive, adaptable approach with the confidence to suggest new solutions and collaborate on problem-solving.

Culture & Benefits

• Collaborative marketing environment where ideas and initiative are valued.
• Opportunity to take ownership of meaningful CRM and customer engagement projects.
• Scope to develop expertise in lifecycle marketing, automation, and customer engagement.
• 10% performance-related bonus in addition to the base salary.