Senior Demand Generation Manager, International

Location: Fully remote from the United Kingdom, Ireland, or Portugal

Salary: €105,000–€132,000 in Europe or £92,000–£115,000 in the UK, plus equity.

Company

Global payout platform helping businesses send gift cards and money to recipients worldwide.

What you will do

• Own the international marketing plan and prioritize markets, audiences, and programs with sales and strategy partners.
• Design cost-effective tests for new markets across EMEA, APAC, and LATAM and recommend investment priorities.
• Coordinate regional needs with global paid, organic, and lifecycle marketing owners.
• Adapt messaging, campaigns, creative, content, languages, and website experiences for local audiences.
• Plan and execute webinars, partnerships, conferences, media programs, and other regional initiatives.
• Track qualified leads, self-serve signups, pipeline, and customer acquisition to decide what to scale, adjust, or stop.

Requirements

• 7+ years of B2B demand generation or growth marketing experience, including international programs that drive qualified leads and pipeline.
• Experience tailoring marketing strategies to individual countries and testing new markets.
• Strong understanding of paid media, organic acquisition, and lifecycle marketing.
• Hands-on experience with webinars, events, partnerships, or other regional marketing programs.
• Strong analytical skills and experience using CRM and analytics tools to evaluate funnel performance.
• Ability to align sales and marketing partners, communicate recommendations clearly, and adjust direction based on results.

Nice to have

• Fluency in French, Spanish, or German.

Culture & Benefits

• Fully remote work from the United Kingdom, Ireland, or Portugal.
• High-documentation, low-meeting working culture.
• Competitive base salary and equity.
• Profitable company with a global customer base.