Sr B2C Marketing Manager, International (GolfNow)

Location: Hybrid role based at the International HQ office in Belfast, Northern Ireland, United Kingdom; willingness to work from the Belfast office and travel across the UK, Ireland, and internationally as required.

Company

hirify.global is a media and entertainment business operating trusted brands across news, finance, golf, sports, and entertainment, including GolfNow and GolfPass.

What you will do

• Own the international B2C marketing plan and consumer-growth strategy for golfers booking through GolfNow.
• Lead paid and organic acquisition across search, social, affiliates, and other channels while managing agencies and budgets.
• Improve the customer journey from visit to booking across search, landing pages, apps, checkout, offers, and merchandising.
• Develop CRM, email, push, in-app, segmentation, personalization, and triggered lifecycle programs to drive repeat bookings and reactivation.
• Use customer insight, analytics, experimentation, and performance reporting to guide investment decisions and commercial outcomes.
• Collaborate with U.S.-based marketing teams on creative execution, placements, measurement, and optimization.

Requirements

• At least 5 years of senior or leadership-level marketing experience in a global transaction, subscription, or direct-to-consumer business.
• Experience in consumer growth, performance marketing, ecommerce, marketplace, or digital-travel marketing with commercial accountability.
• Strong understanding of paid search, paid social, SEO, CRM and lifecycle marketing, app or web conversion, analytics, and experimentation.
• Experience improving acquisition, conversion, and customer retention together, while managing budgets, agencies, and external partners.
• Relevant degree, strong communication and presentation skills, commercial judgment, and experience developing marketing professionals.
• Must be willing to work from the Belfast office in a hybrid arrangement, travel across the UK and Ireland, and undertake international travel as required; a clean driving licence and personal transport are required.

Nice to have

• French-market experience.
• Passion for golf and current knowledge of the game and industry.

Culture & Benefits

• Full-time role within the Digital Platforms & Ventures business segment.
• Hybrid working arrangement based at the Belfast International HQ.
• Opportunity to work across international markets and collaborate with U.S.-based marketing teams.
• Equal employment opportunity and reasonable accommodation support are provided during the recruitment process.

Hiring process

• External candidates may be required to attend an in-person interview at a hirify.global location before a hiring decision.