CRM Strategist (Fintech)

Location: London, UK — hybrid

Salary: £55,000 per annum, plus a discretionary performance-related annual bonus

Company

hirify.global is a UK fintech building a digital wealth management app for savings, investments, and pensions.

What you will do

• Develop lifecycle and growth strategies across acquisition, activation, cross-sell, retention, and customer journeys.
• Design and run experiments with clear hypotheses, success metrics, decision points, and continuous optimisation cycles.
• Define campaign audiences, triggers, entry and exit criteria, segmentation, suppression rules, and holdouts.
• Plan campaigns from brief through launch and results, prioritising competing work and coordinating with the CRM Build team.
• Shape customer messaging across email, push, in-app, and content cards while maintaining a high-quality service-led experience.
• Analyse campaign and cohort performance, document learnings, and provide recommendations to Product, Data, Compliance, and CRM stakeholders.

Requirements

• 3+ years of experience in CRM, lifecycle, or growth marketing, ideally in fintech, financial services, or a consumer app.
• Hands-on experience with a customer engagement platform such as Braze, Iterable, or Customer.io.
• Strong experience building segmentation and multi-step journey logic, including triggers, suppression, holdouts, and failure-case checks.
• Experience running A/B tests, interpreting results, and understanding data limitations.
• Strong project management, prioritisation, copywriting, and stakeholder communication skills.
• Ability to work within FCA financial promotion rules and Consumer Duty requirements.

Nice to have

• Experience using AI tools such as Claude or ChatGPT for briefs, data analysis, or experimentation.
• Familiarity with Liquid or SQL.
• Experience in an FCA-regulated environment, product management, or product development.

Culture & Benefits

• Hybrid and flexible working arrangements with working hours of Monday–Thursday, 9:00–18:00, and Friday, 8:00–16:00.
• Workplace pension with a 5% contribution on earnings up to £50,000.
• Private medical insurance, Employee Assistance Programme, and a £30 monthly fitness benefit.
• 28 days of holiday plus bank holidays and the days between Christmas and New Year.
• Annual training budget, cycle-to-work scheme, season ticket loan, and company laptop.
• Opportunity to contribute to a high-growth fintech product serving savings, investment, and pension customers.

Hiring process

• Video screen with the Talent team.
• Video interview with the hiring manager.
• Final interview with the CMO.