Content Strategist (Program Lead)

Location: Multiple locations; fully remote

Company

hirify.global develops Simple, an AI-powered health coaching app, and Simple Move, a digital movement product focused on approachable guided practices and sustainable habit building.

What you will do

• Build workout programs and experiments based on retention, conversion, and renewal hypotheses.
• Define exercise selection, sequence, duration, progression, format, and variety for each program.
• Assemble, upload, and maintain final programs and supporting assets in the CMS.
• Use competitor programs, YouTube performance, and seasonal trends to improve existing content and create new programs.
• Work with the LTV Product Manager, Product Content Lead, and medical or fitness experts on briefs, priorities, and safety verification.
• Track program performance against CR, retention, and renewal targets and use results to develop the next hypotheses.

Requirements

• Experience building or improving structured programs, curricula, or content journeys in a digital consumer product.
• Ability to connect content decisions to activation, engagement, retention, LTV, and renewal metrics.
• Experience setting KPIs, analyzing engagement and retention data, and turning insights into concrete content changes.
• Strong attention to exercise selection, sequencing, duration, format, variety, and overall program quality.
• Ability to work quickly and autonomously, bring drafts and hypotheses, and iterate on feedback.
• Comfort using AI tools to structure, generate, and scale program content.

Nice to have

• Background in training, coaching, medical, fitness, wellness, habit formation, or education.

Culture & Benefits

• Fully remote, in-office, and hybrid work opportunities.
• Flexible hours focused on results rather than time at the desk.
• Equipment needed to perform the role.
• Premium SIMPLE subscription.
• Twenty-one days of annual leave plus bank holidays observed where you live.
• Data-driven, impact-focused culture with autonomy, experimentation, and shared ownership.