Group Director, Product Marketing

Location: Onsite at 1601 SE 10th St, Bentonville, Arkansas, United States

Annual salary: $160,000–$320,000 in Bentonville; $192,000–$384,000 in Hoboken, plus performance-based bonuses and possible stock compensation.

Company

hirify.global develops advertising and commerce solutions supporting Walmart's omnichannel retail ecosystem and serving customers, members, sellers, suppliers, and advertisers.

What you will do

• Define enterprise product marketing strategies, positioning, messaging, and value propositions for existing and emerging businesses.
• Lead product incubation, commercialization, and integrated go-to-market planning from concept through enterprise launch.
• Use customer insights, market intelligence, competitive analysis, and business data to influence product strategy and roadmaps.
• Develop customer adoption and growth strategies across awareness, engagement, acquisition, retention, and lifetime value.
• Partner with Product, Marketing, Sales, Technology, Strategy, Operations, and executive stakeholders to align priorities and drive launches.
• Lead, coach, and develop an organization of approximately 40+ associates while building scalable product marketing capabilities.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 12+ years of progressive experience in product marketing, go-to-market strategy, commercialization, brand marketing, growth marketing, or related disciplines.
• Experience leading large-scale product launches and commercialization for digital, retail, technology, marketplace, or B2B products.
• Experience influencing product strategy through customer insights, market research, competitive intelligence, and business analytics.
• Experience leading and developing high-performing organizations, including leaders and individual contributors.
• Exceptional executive communication, presentation, storytelling, analytical, and cross-functional leadership skills.

Nice to have

• MBA or advanced degree.
• Experience in omnichannel retail, growth marketing, ecommerce, technology, SaaS, marketplaces, advertising, or B2B organizations.
• Experience commercializing AI-enabled or emerging technology products.
• Experience building or transforming product marketing organizations.
• Familiarity with modern marketing technology, customer analytics platforms, and AI-enabled marketing capabilities.

Culture & Benefits

• Medical, vision, and dental coverage.
• 401(k), stock purchase program, company-paid life insurance, and performance-based bonuses.
• Paid time off, sick leave, parental leave, family care leave, bereavement leave, and other leave programs.
• Short- and long-term disability, company discounts, military leave pay, and adoption and surrogacy expense reimbursement.
• Walmart-paid education benefits through Live Better U, including tuition, books, and fees for eligible programs.