Senior Product Marketing Manager, New Products

TL;DR

Senior Product Marketing Manager (New Products): Owning the go-to-market strategy for new products, focusing on scaling products from initial traction to mass adoption. Focus on driving product launches, equipping sales teams, and analyzing performance data to identify new growth opportunities.

Location: Based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday.

Salary: $180,000 - $207,000

Company

hirify.global is a leading platform for human + AI collaboration, helping millions of teams worldwide achieve their most important goals faster.

What you will do

• Define and own the end-to-end go-to-market strategy, partnering with the Integrated Campaigns team to drive measurable business results.
• Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas.
• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
• Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.
• Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.
• Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities.

Requirements

• 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
• You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.
• Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.
• You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.
• Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Culture & Benefits

• Comprehensive compensation package reflective of the value you create relative to the market value of your role.
• Equitable and competitive benefits packages that support our employees worldwide.
• Mental health, wellness & fitness benefits.
• Career coaching & support.
• Inclusive family building benefits.
• Long-term savings or retirement plans.