Product Marketing Director

Location: San Francisco, New York, or Vancouver office with an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday; Wednesday is generally remote, while Friday depends on the role and team.

Base salary: $207,000–$243,000 per year, plus potential equity, sales incentive pay, and benefits.

Company

Asana provides a platform for human and AI collaboration used by millions of teams worldwide.

What you will do

• Own the end-to-end go-to-market strategy for Command by Asana and partner with Integrated Campaigns to drive measurable business results.
• Develop messaging and positioning that explain the product’s value to enterprise customers and technical personas.
• Lead product launches, from flagship releases to incremental feature updates.
• Create sales and customer-success enablement materials, including battlecards, pitch decks, and customer stories.
• Connect Product, Partnerships, Sales, and Success teams to align roadmaps with market needs and customer pain points.
• Analyze performance data and customer feedback to refine positioning and identify growth opportunities.

Requirements

• 8+ years of product marketing experience in B2B technology; SaaS experience is preferred.
• Ability to understand how software is built and communicate credibly with developers and engineering leaders.
• Experience scaling products from 1 to 10 and 10 to 100.
• Deep understanding of both product-led growth and sales-led growth motions.
• Strong product intuition and ability to turn complex technical concepts into clear value-based narratives.
• Experience partnering with Product teams on roadmap and market alignment.

Nice to have

• Curiosity about AI tools and emerging technologies, with willingness to apply them to productivity, collaboration, or decision-making.

Culture & Benefits

• Office-centric culture with hybrid work practices.
• Mental health, wellness, and fitness benefits.
• Career coaching and support.
• Inclusive family-building benefits.
• Long-term savings or retirement plans and in-office culinary options.