24 часа назад
Senior Product Marketing Manager (AI)
99 200 - 144 800$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (AI): Owning go-to-market strategy, positioning, messaging, and launch programs for a product line or portfolio with an accent on customer insight, competitive differentiation, and portfolio-level growth. Focus on defining buyer personas, influencing pricing and packaging, using AI-powered market intelligence, and building measurable programs that improve acquisition, expansion, retention, and product adoption.
Location: United States remote, with a hybrid option from offices in Minneapolis, Minnesota, or Rogers, Arkansas.
Annual salary: $99,200–$144,800.
Company
provides cloud-based supply chain management solutions connecting retail trading partners globally.
What you will do
- Own go-to-market strategy, portfolio positioning, solution narratives, network messaging, and competitive differentiation across product lines.
- Define messaging frameworks, content strategy, ICPs, buyer personas, user personas, and buying journeys.
- Lead competitive intelligence, counter-positioning, win/loss analysis, and market research using customer insights, analytics, and AI-powered market intelligence.
- Partner with Product Management on pricing, packaging, promotion, and product strategy decisions.
- Develop and execute integrated product launch strategies with measurable outcomes.
- Create sales and channel enablement assets, customer stories, case studies, advocacy programs, and external presentations.
Requirements
- Bachelor’s degree in business or marketing with 7+ years of product marketing experience, or a master’s degree with 5+ years.
- Proven ownership of go-to-market strategy for a product line or portfolio.
- 3–4 years of market-facing experience, including customer presentations, competitor analysis, and market research.
- Experience influencing pricing, packaging, or product strategy with Product Management and presenting to senior leadership.
- Strong ROI tracking, public speaking, writing, interpersonal, leadership, and mentoring skills.
- Proficiency with Microsoft Office, Project or Basecamp, Slack, Salesforce, and collaboration or CRM tools.
Nice to have
- Portfolio- or platform-level positioning experience across multiple product lines.
- Pricing and packaging strategy experience.
- Familiarity with Marketo, Pardot, Omniture, or Google Analytics.
- Experience in B2B SaaS or a complex, multi-persona buying environment.
Culture & Benefits
- Collaborative and inclusive environment focused on innovation and continuous improvement.
- Health, dental, vision, disability, and life insurance.
- Paid time off, 401(k), health and flexible spending accounts, and stock purchase plan.
- Work model balancing in-person collaboration with remote flexibility.
- Commitment to diversity, equity, inclusion, and equal opportunity.
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