Team Lead, Digital Marketing (Vice President)

Location: BOS Singapore

Company

hirify.global is a global private bank within the OCBC Group, operating through a network of subsidiaries and offices.

What you will do

• Develop and own the digital marketing strategy, roadmap, KPIs and performance targets across owned, earned and paid channels.
• Oversee website strategy, optimization initiatives, campaigns and social media performance.
• Build digital performance dashboards, reporting frameworks and data-driven recommendations for senior stakeholders.
• Lead SEO, Generative Engine Optimisation, AI search visibility and AI-enabled content strategies across digital properties.
• Manage engagement with business stakeholders, Legal & Compliance, Technology, agencies and external vendors.
• Oversee budgets, governance, regulatory adherence and risk management while coaching team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field.
• 8–10 years of digital marketing experience, preferably in financial services or wealth management.
• Experience leading digital marketing strategies and teams, managing agencies and vendors, and working with complex stakeholder environments.
• Strong knowledge of website analytics, digital measurement, marketing technologies, SEO, GEO, content strategy and AI-driven search ecosystems.
• Experience with AI-powered marketing, analytics or content optimization solutions, CMS platforms, CRM systems, marketing automation and GA4, Adobe Analytics or equivalent tools.
• Experience managing multilingual content strategies and campaigns; Mandarin Chinese proficiency is preferred for Chinese-language content and WeChat initiatives.

Culture & Benefits

• Open, collaborative and fair working culture.
• Professional and personal development programmes.
• Remuneration package with additional non-financial benefits.
• Development opportunities across OCBC Group's global network of subsidiaries and offices.