Digital Marketing Manager (Fintech)

Location: London, hybrid

Company

hirify.global provides secure FX and cash management solutions that automate, standardize, and improve transparency across currency transactions and cash movements for fund managers, institutions, and global corporates.

What you will do

• Build, launch, monitor, and optimize paid campaigns across LinkedIn Campaign Manager, Google PPC, and display channels.
• Manage account-based marketing list building, account matching, lead qualification, assignment, follow-ups, reactivation campaigns, and lead performance reporting.
• Own the organic LinkedIn channel and company page, including content planning, copywriting, and community development.
• Partner with the SEO Manager to optimize website performance, user journeys, ad creatives, copy, headlines, and conversion rates through A/B testing.
• Consolidate campaign, website, brand, and sales data into dashboards tracking customer acquisition cost, pipeline velocity, and marketing ROI.
• Own marketing analytics architecture and troubleshoot event tracking, conversion pixels, cookie consent issues, HubSpot API synchronization, and website tracking.

Requirements

• Hands-on experience executing paid digital campaigns and managing marketing lead pipelines.
• Strong analytical skills with experience in multi-channel funnel analysis, attribution, conversion rates, and marketing performance reporting.
• Experience with tracking infrastructure, custom events, conversion pixels, cookie consent, HubSpot integrations, and website analytics.
• Strong independent marketing, analytical, and copywriting skills.
• Practical experience using generative AI and machine learning tools to support research, campaign ideation, and technical workflows.
• Ability to work in a hybrid arrangement in London.

Nice to have

• Experience working with an external digital agency in a strategic and operational partnership.
• Experience in B2B financial services, FX, currency management, or cash management.

Culture & Benefits

• Flexible working arrangements, including remote working.
• 25 days of paid annual leave, plus an additional day per year of service.
• Professional development, training, and exposure to key projects.
• Medical and dental insurance.
• Enhanced maternity and paternity leave.
• EV scheme, cycle-to-work scheme, and one charity day off per quarter.

Hiring process

• Submit a CV for review.
• A team member will contact shortlisted candidates to discuss the next steps.