Senior Specialist, Digital Marketing – Web, AI and SEO (AI)

Location: St. John's, Newfoundland & Labrador, Canada; hybrid with at least 3 days per week in the office

Company

hirify.global is an equal opportunity employer committed to an inclusive workplace and reasonable accommodation throughout the hiring process.

What you will do

• Lead and optimize the B2B website experience to increase brand awareness, product engagement, lead generation, conversion, and digital performance.
• Develop and execute global website growth and search optimization strategies across traditional search engines and AI-powered discovery platforms, including SEO, AEO, GEO, and LLM search experiences.
• Analyze website performance, user behaviour, and search trends to identify growth and optimization opportunities.
• Optimize content, metadata, schema, and information architecture for search visibility and AI-driven discovery.
• Develop and manage content strategies, lifecycle processes, governance standards, and digital asset management practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5–7 years of experience in digital marketing, website management, or web content strategy.
• Strong knowledge of SEO, website architecture, web analytics, digital optimization, and search visibility best practices.
• Experience optimizing content and digital experiences for AI-powered search and discovery platforms.
• Excellent copywriting, communication, stakeholder management, and project management skills.
• Experience using AI tools in B2B or SaaS marketing environments and an AI-first mindset.

Nice to have

• Experience with UX/UI, digital experience, or conversion rate optimization.
• Experience with AI-powered marketing tools.

Culture & Benefits

• Hybrid work environment with flexibility and accessibility for qualified candidates.
• Inclusive workplace that values diverse perspectives, experiences, and identities.
• Reasonable accommodation is provided for individuals with disabilities throughout the hiring process.