3 дня назад
Director of Digital Marketing Services (Digital Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director of Digital Marketing Services (Digital Marketing): Leading digital marketing services and products for patient-focused hearing healthcare practices with an accent on campaign strategy, analytics, marketing automation, and team leadership. Focus on scaling digital services, increasing prospect and lead flow, managing multiple service lines and budgets, and optimizing performance across SEO/SEM, websites, paid advertising, and social media.
Location: Hybrid role requiring regular in-office work; candidates must reside in the greater Vancouver–Portland metropolitan area. The role is based in Vancouver, Washington, with occasional national travel. Working hours are Monday through Friday, 8:00 AM to 5:00 PM.
Company
, part of GN Hearing, provides business and marketing services that help hearing healthcare practices and their teams achieve business success.
What you will do
- Lead a team responsible for digital marketing services and products for audiology and ENT practices.
- Set the strategic roadmap for member-facing digital services and lead its delivery across multiple service lines.
- Integrate digital services and analytics into local market strategies.
- Increase prospect and lead flow through marketing automation, websites, paid digital advertising, and social media.
- Plan, implement, and measure messaging, call-to-action, and campaign tests with strategic business unit and creative teams.
- Manage the department P&L and budget while overseeing revenue, utilization growth, retention, and content strategy.
Requirements
- At least 5 years of experience leading digital marketing teams, including people management.
- Experience developing, managing, and selling digital marketing services.
- Experience designing and implementing successful national and local digital marketing campaigns.
- Hands-on experience with SEO/SEM, Google Analytics, CRM software, marketing analytics, and attribution modeling.
- Strong knowledge of digital marketing channels, online marketing tools, web design, and software-development processes.
- Bachelor’s degree in marketing, business, digital technologies, or a relevant field is preferred.
Culture & Benefits
- People-first culture focused on teamwork, resilience, strategic thinking, partnership, leadership, and commitment.
- Medical, dental, and vision coverage, plus a free Cascade Athletic Club membership.
- 401(k) plan with a company match.
- Generous paid time off, company holidays, parental and family leave, and a daycare Flexible Spending Account.
- Education reimbursement and additional well-being and professional development programs.
- Competitive pay, a $125 monthly cell phone allowance, and a performance-based incentive plan.
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