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1 день назад

Senior Field Marketing Manager (ABM)

Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
c1
Страна
Netherlands
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Текст:
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TL;DR
Senior Field Marketing Manager (ABM): Developing and executing regional account-based marketing programs that support pipeline growth, account engagement, and customer acquisition with an accent on personalized 1:1, 1:few, and 1:many campaigns. Focus on coordinating multi-channel campaigns and events, creating regional content, collaborating with sales, and analyzing performance through Salesforce and Marketo.

Location: Amsterdam, Netherlands

Company

hirify.global is hiring for its Marketing Department.

What you will do

  • Develop and execute regional Account-Based Marketing programs using 1:1, 1:few, and 1:many approaches.
  • Create personalized campaigns for priority accounts and account clusters in collaboration with regional sales teams.
  • Drive demand generation, lead generation, pipeline growth, and opportunity acceleration.
  • Coordinate digital campaigns, webinars, VIP briefings, roundtables, and other regional marketing events.
  • Develop regional whitepapers, case studies, and thought leadership content for target audience segments.
  • Track campaign engagement, lead generation, pipeline velocity, and ROI using Salesforce and Marketo, and optimize future activities.

Requirements

  • Bachelor’s degree in marketing, business, or a related field.
  • 8 years of experience in B2B marketing, with a strong focus on ABM, demand generation, and field marketing.
  • Experience with 1:1, 1:few, and 1:many ABM strategies.
  • Proficiency with Salesforce, Marketo, LinkedIn, and Google AdWords.
  • Strong project management, organizational, communication, and presentation skills.
  • Fluent English, written and spoken, is required.

Culture & Benefits

  • Work with regional sales, product marketing, external agencies, vendors, and cross-functional partners.
  • Manage multiple marketing projects and events under tight timelines.
  • Focus on measurable marketing impact, qualified pipeline, account engagement, and event ROI.

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