1 день назад
Senior Field Marketing Manager (ABM)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Field Marketing Manager (ABM): Developing and executing regional account-based marketing programs that support pipeline growth, account engagement, and customer acquisition with an accent on personalized 1:1, 1:few, and 1:many campaigns. Focus on coordinating multi-channel campaigns and events, creating regional content, collaborating with sales, and analyzing performance through Salesforce and Marketo.
Location: Amsterdam, Netherlands
Company
is hiring for its Marketing Department.
What you will do
- Develop and execute regional Account-Based Marketing programs using 1:1, 1:few, and 1:many approaches.
- Create personalized campaigns for priority accounts and account clusters in collaboration with regional sales teams.
- Drive demand generation, lead generation, pipeline growth, and opportunity acceleration.
- Coordinate digital campaigns, webinars, VIP briefings, roundtables, and other regional marketing events.
- Develop regional whitepapers, case studies, and thought leadership content for target audience segments.
- Track campaign engagement, lead generation, pipeline velocity, and ROI using Salesforce and Marketo, and optimize future activities.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 8 years of experience in B2B marketing, with a strong focus on ABM, demand generation, and field marketing.
- Experience with 1:1, 1:few, and 1:many ABM strategies.
- Proficiency with Salesforce, Marketo, LinkedIn, and Google AdWords.
- Strong project management, organizational, communication, and presentation skills.
- Fluent English, written and spoken, is required.
Culture & Benefits
- Work with regional sales, product marketing, external agencies, vendors, and cross-functional partners.
- Manage multiple marketing projects and events under tight timelines.
- Focus on measurable marketing impact, qualified pipeline, account engagement, and event ROI.
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