Head of Marketing (Dance Music)

Location: Amsterdam, Netherlands; hybrid

Company

hirify.global is a global music company operating major recording labels, music publishing, artist services, and entertainment brands.

What you will do

• Develop and oversee the full marketing strategy for Spinnin' Records and its artists.
• Lead, mentor, motivate, and develop a multidisciplinary marketing team, including one-on-ones and performance reviews.
• Manage the marketing budget, allocate resources, and direct campaign investment to maximize ROI and conversion.
• Analyze market trends, consumption data, and campaign metrics to adjust strategies and provide executive reporting.
• Identify commercial opportunities, coordinate release efforts, and build support with artists and external partners.
• Define department structures, workflows, campaign guidelines, and reporting mechanisms for scalable execution.

Requirements

• At least 5 years of senior-level experience in music marketing.
• Strong strategic, marketing, and commercial mindset with knowledge of music-industry revenue streams and business models.
• Deep understanding of the international dance music industry, media channels, consumer behavior, and cultural trends.
• Advanced knowledge of digital marketing, streaming platforms, and social media trends, supported by strong analytical and ROI-analysis skills.
• Leadership, relationship management, negotiation, contract-closing, communication, and emotional intelligence skills.
• Proven experience managing creative teams and developing people.

Culture & Benefits

• Work within an international dance music label and a global music organization.
• Join Spinnin' Records, a label with a large artist roster and a major online dance music community.
• Collaborate with local and international colleagues, artists, and external partners.
• Work in an environment emphasizing curiosity, collaboration, commitment, inclusion, and diversity.

Hiring process

• Apply through the job page or LinkedIn and submit a resume and cover letter.
• Applications are reviewed before candidates are selected for further consideration.