Customer Field Marketing Manager (B2B Software)

Location: Canada; remote or hybrid

Company

hirify.global provides enterprise software and technology solutions for customer-facing organizations.

What you will do

• Develop and execute regional customer marketing programs, including executive dinners, roundtables, advisory sessions, and customer events.
• Partner with Account Management and Customer Success to identify growth opportunities and translate account priorities into programs supporting adoption, renewal, and expansion.
• Build account-based marketing campaigns for existing customers using account insights, relevant content, and targeted experiences.
• Work with sales leaders and account teams to understand customer needs, renewal risks, and growth opportunities.
• Measure the commercial impact of marketing programs and continuously improve performance.
• Coordinate Demand Generation, Product Marketing, Content, Marketing Operations, customer-facing teams, budgets, partners, and logistics.

Requirements

• 4+ years of experience in customer, field, or account-based marketing within B2B enterprise software.
• Experience creating marketing programs that contribute to customer growth and commercial outcomes.
• Experience partnering with Account Management, Customer Success, or Sales teams to support adoption, renewal, or expansion.
• Experience developing programs for senior executives and strategic accounts, including targeted campaigns and in-person customer experiences.
• Strong program and project management skills, including managing multiple initiatives and stakeholders while measuring impact.

Nice to have

• Experience building or evolving a customer or field marketing practice in a growing technology company.
• Experience using customer satisfaction, product adoption, renewal indicators, and account insights to guide marketing decisions.
• Experience with Salesforce and marketing automation or account-based marketing platforms such as Marketo, HubSpot, or 6sense.
• Experience creating executive-level customer interactions and executing the supporting details.

Culture & Benefits

• Remote or hybrid work arrangement in Canada.
• Commitment to accessible employment practices and recruitment accommodations.
• Applications are encouraged from qualified candidates regardless of age, gender, disability, gaps in a CV, or national or ethnic background.

Hiring process

• Submit an application to begin the recruitment process.
• Accommodation support is available by contacting HR during recruitment.