Manager, Media Planning & Strategy

Location: Hybrid; requires 3 days per week at the Walnut Creek, CA office, 1277 Treat Boulevard, Ste 1000, Walnut Creek, CA 94597, United States

Company

AAA Northern California, Nevada & Utah provides membership-based services and products focused on helping Members live more confidently.

What you will do

• Develop and lead paid advertising strategies that drive business performance and acquisition.
• Manage paid media budgets and oversee campaign execution across multiple platforms.
• Integrate paid media initiatives with broader marketing campaigns, product launches, and brand initiatives.
• Lead and develop a team of digital specialists through direction, coaching, and performance feedback.
• Drive rapid experimentation, including A/B testing, landing page optimization, and channel diversification.
• Track core KPIs, analyze performance across paid search, display, video, and remarketing, and provide recommendations to executive management.

Requirements

• Bachelor’s degree in Marketing or a related field, or an equivalent combination of education and relevant experience.
• At least 5 years of digital marketing experience, including 2–3 years of proven leadership or people management experience.
• Proven success in direct-to-consumer performance marketing and scaling digital programs at enterprise level.
• Deep knowledge of Google Marketing Platform, Meta Business Suite, Reddit, Yelp, TikTok, and Pinterest.
• Ability to manage multiple priorities while maintaining attention to detail in content quality and analytics reporting.
• Ability to work hybrid with 3 days per week in the Walnut Creek, California office.

Nice to have

• Experience in financial services or membership-based business models.
• Master’s degree or MBA.

Culture & Benefits

• Collaborative environment focused on exceptional Member service.
• Eligibility to participate in an annual discretionary incentive plan or other position-dependent incentive plans.
• Medical, dental, vision, and wellness benefits.
• 401(k) matching at $1 for every $1 contributed, up to 6% of eligible earnings per pay period.
• Paid holidays, accrued paid time off, and additional annual volunteer time depending on position.
• Free AAA Classic Membership, AAA product discounts, and tuition reimbursement.