Digital Marketing Lead

Location: Hybrid, requiring 3 days per week in the Walnut Creek, CA office

Company

hirify.global Northern California, Nevada & Utah provides membership-based services focused on helping members navigate everyday roadblocks.

What you will do

• Lead the development and execution of digital marketing and media strategies to build brand awareness, acquire members, and improve retention.
• Plan and manage paid search, display and retargeting advertising, SEO, social media, email, video, and remarketing campaigns.
• Build end-to-end campaign experiences, including messaging, landing pages, forms, A/B testing, and customer journeys.
• Partner with marketing teams and agency partners to align objectives and develop integrated plans.
• Analyze campaign performance, report key metrics, and optimize programs to improve ROI and reduce acquisition costs.
• Improve marketing processes, procedures, and protocols to increase execution quality and productivity.

Requirements

• Expertise in search marketing and paid advertising.
• Demonstrated expertise in email marketing, social media, SEO, and SEM.
• Experience working with agency partners and collaborating with internal teams.
• Analytical, proactive, and creative problem-solving skills, with the ability to use data to influence investment decisions.
• Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in a similar digital marketing role and direct-to-consumer marketing experience.

Nice to have

• Travel industry experience.

Culture & Benefits

• Annual discretionary incentive or other incentive plans may be available depending on the position.
• 401(k) matching of $1 for every $1 contributed, up to 6% of eligible earnings per pay period.
• Medical, dental, vision, wellness program, paid holidays, and paid time off.
• Volunteer time, free hirify.global Classic Membership, hirify.global product discounts, and tuition reimbursement.
• Collaborative environment focused on delivering exceptional member service.