Marketing Specialist (Automotive)

Location: Westlake, Texas (In-Person)

Company

hirify.global provides data and software services that connect the vehicle lifecycle and support automotive, home, and digital identity solutions worldwide.

What you will do

• Develop, execute, and optimize multi-channel campaigns across paid, owned, and earned channels to drive awareness, demand, and B2B leads.
• Own campaign performance from KPI development and tracking through reporting, A/B testing, and ROI-focused optimization.
• Translate go-to-market strategies, product messaging, and solution positioning into campaign briefs, launch plans, and sales enablement tools.
• Create emails, landing pages, case studies, webinars, blogs, pitch decks, advertising and social copy, one-pagers, and playbooks for automotive dealer audiences.
• Partner with Sales, Product, Marketing Operations, Demand Generation, Analytics, Creative, and regional dealer teams to coordinate timelines, assets, reporting, and field activation.
• Gather dealer and market insights through customer interviews and social proof initiatives to improve campaign relevance and audience engagement.

Requirements

• 5+ years of B2B marketing experience focused on content, lead generation, and sales enablement.
• Demonstrated experience executing performance marketing campaigns across email, paid media, in-product advertising, and website optimization.
• Experience managing marketing budgets and optimizing spend based on ROI.
• Strong analytical skills and experience measuring, optimizing, and improving marketing KPIs.
• Hands-on experience with sales enablement, account-based marketing, and cross-functional project management.
• Willingness to travel occasionally for industry events, company meetings, and partner engagements.

Nice to have

• Experience with automotive software.

Culture & Benefits

• Work in a fast-paced, matrixed organization with cross-functional collaboration.
• Contribute to vehicle technology marketing and the growth of vehicle management solutions.
• Opportunity to support industry events, company meetings, and partner engagements through occasional travel.
• Equal employment opportunity workplace.