Marketing Specialist

TL;DR

Marketing Specialist (B2B): Lead campaign execution, content creation, and lead generation for North American automotive stakeholders with an accent on multi-channel performance marketing, KPI-driven optimization, and sales enablement. Focus on translating go-to-market strategy into high-performing plans, building dealer-buyer-journey content, and using analytics and A/B testing to improve ROI.

Location: Westlake, Texas (In-Person)

Company

hirify.global is a global data and software services company transforming vehicle lifecycle touchpoints into connected digital experiences.

What you will do

• Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness and B2B lead generation.
• Own campaign performance end to end, including KPI development, tracking, reporting, and optimization using data and A/B testing.
• Translate product and solution messaging into campaign briefs and sales enablement tools; support product launches and major initiatives.
• Create marketing materials across the dealer buyer journey (emails, landing pages, case studies, webinars, digital content, blogs, pitch decks, one-pagers, playbooks).
• Support voice-of-customer interviews and other social proof initiatives to extract insights and improve campaign relevance.
• Coordinate cross-functional execution with marketing operations, analytics, creative, and demand gen; act as liaison to regional dealer sales teams.

Requirements

• 5+ years of B2B marketing experience focused on content, lead generation, and sales enablement.
• Proven execution of performance marketing across email, paid media, in-product advertising, and website optimization.
• Experience managing marketing budgets and optimizing spend based on ROI.
• Strong analytical mindset with a track record of measuring, optimizing, and improving marketing KPIs.
• Hands-on experience with sales enablement and account-based marketing (ABM).
• Ability to collaborate cross-functionally in a fast-paced, matrixed organization; occasional travel for industry events and partner engagements.

Culture & Benefits

• High-impact role focused on measurable outcomes and growth in vehicle technology marketing.
• Cross-functional collaboration with Sales, Product, Enablement/RevOps, Marketing Operations, analytics, and creative teams.
• Opportunity to shape go-to-market execution and support product launches for North American business.
• Occasional travel for industry events, company meetings, and partner engagements.