5 дней назад
Senior Media Planner (Integrated)
75 000 - 90 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Media Planner (Integrated) (Paid Media): Developing integrated, performance-driven full-funnel media strategies across paid search, paid social, programmatic, and other digital channels with an accent on audience insights, budget allocation, measurement, and client business goals. Focus on analyzing cross-channel performance, forecasting outcomes, managing media investment, and presenting strategic recommendations to senior client stakeholders.
Location: Remote within most states of the United States, with some exclusions; candidates in the Eastern or Central Time Zone are prioritized. This position is not eligible for immigration sponsorship.
Salary: $75,000–$90,000 per year, plus benefits.
Company
is a digital marketing agency focused on integrated, performance-driven media strategies for clients.
What you will do
- Develop and execute full-funnel media strategies aligned with client goals and customer journey stages.
- Plan and optimize campaigns across Paid Search, Paid Social, Programmatic, Display, Video, CTV, OTT, Audio, and DOOH.
- Analyze performance data, manage budgets, monitor pacing, and support reallocations, forecasting, and reconciliation.
- Develop recommendations for media mix, audience targeting, creative strategy, KPIs, and measurement frameworks.
- Partner with activation, creative, analytics, and Client Strategy teams to coordinate campaign execution and testing.
- Present strategic insights, performance updates, forecasts, and recommendations to client stakeholders, including Director- and VP-level contacts.
Requirements
- 3–5 years of experience in paid media advertising, media planning, or digital strategy in an agency or marketing environment.
- Multi-channel experience with Paid Search, Paid Social, and/or Programmatic platforms such as Google Ads, YouTube, Meta, TikTok, Snapchat, or DV360.
- Experience developing, optimizing, analyzing, and reporting on campaigns serving both brand and performance objectives.
- Strong knowledge of full-funnel media strategy, audience planning, attribution, measurement frameworks, spend management, pacing, reconciliation, and forecasting.
- Ability to manage complex client accounts, multiple workstreams, deliverables, and priorities while presenting recommendations directly to clients.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; proficiency with Google Workspace and media reporting platforms.
Nice to have
- Experience with annual client budgets above $10M and complex omni-channel retail, ecommerce, or ISP/telco accounts.
- Experience with seasonal planning cycles and online and offline conversion goals.
- Knowledge of audience targeting and national versus local media strategies.
- Experience mentoring junior team members and reviewing planning deliverables.
Culture & Benefits
- Remote-first culture with flexible schedules.
- Unlimited paid time off and an extended winter holiday break.
- 100% paid parental leave.
- 401(k) matching and medical, dental, vision, life, pet, and disability insurance options.
- Annual Class Pass credits and access to office hubs in Los Angeles, Chicago, and New York for work, events, and collaboration.
- Inclusive, non-discriminatory workplace focused on belonging, work-life balance, and professional growth.
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