Director, Audience Activation (Agencies)

Location: Hybrid in New York, New York; 1–2 days per week in the office. Candidates must reside in the United States at the time of application. Approximately 25% travel and in-agency presence are expected.

Salary: $117,250–$150,000 gross per year, plus sales-based incentive or performance-based bonus.

Company

NIQ, through its majority-owned MRI-Simmons joint venture, provides consumer intelligence, audience research, data enrichment, and activation solutions for marketers, agencies, and media companies.

What you will do

• Drive new business and upsell opportunities for audience activation, enrichment, and data enablement solutions.
• Lead end-to-end customer engagements, including strategy, proposals, presentations, negotiations, and contracts.
• Build relationships with agency holding companies and stakeholders in programmatic, video, investment, activation, digital, and account teams.
• Present advanced advertising and audience activation solutions and advise customers on media and campaign objectives.
• Partner with Commercial, Marketing, Operations, and Product teams on audience development, partnerships, and go-to-market initiatives.
• Maintain sales and audience revenue tracking, CRM accuracy, audience taxonomies, reporting, and contractual delivery requirements.

Requirements

• Bachelor’s degree.
• 5–10+ years of sales or business development experience in advanced advertising, programmatic, addressable advertising, audience data, data enablement, or ad tech.
• Proven success driving audience activation initiatives within agencies or brands and a strong agency-focused ad tech network.
• Deep understanding of audience data, planning, activation, measurement, attribution, digital video, and CTV.
• Strong executive communication, relationship management, negotiation, consultative selling, and complex stakeholder management skills.
• Must reside in the United States at the time of application and be able to work from the New York office 1–2 days per week.

Nice to have

• Experience applying syndicated audience data to activation, planning, and partnership opportunities.
• Familiarity with Challenger sales methodology and MEDDICC frameworks.
• Hands-on agency experience, including educational programming, thought leadership, and events for planning and buying teams.

Culture & Benefits

• Flexible working environment with hybrid office attendance.
• Comprehensive medical, prescription, dental, and vision coverage.
• Flexible spending accounts, a Health Savings Account with company contributions, life and disability insurance, and a 401(k) with matching contributions.
• Discretionary paid time off, 11 paid holidays, volunteer time off, and parental leave.
• Tuition reimbursement, education support, LinkedIn Learning, and an Employee Assistance Program.