Audience Insights Manager

Location: San Francisco, California, United States

Salary: $142,800–$210,000 USD annual base salary, plus potential equity grants.

Company

hirify.global builds last-mile delivery technology that connects consumers, merchants, and Dashers with local economies.

What you will do

• Conduct qualitative and quantitative marketing research for the B2B Ads and Promos business.
• Design and run research studies from inception through completion, either in-house or with external vendors.
• Synthesize research findings and data into compelling stories that support strategic decisions.
• Develop research proposals and learning plans, recommend methodologies, and explain them to business stakeholders.
• Manage project timelines, stakeholder inputs, vendor relationships, and delivery quality.
• Build tools and processes that centralize audience insights for strategic partners.

Requirements

• 4+ years of experience in marketing research or audience insights.
• Understanding of concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative methods.
• Comfort conducting and self-moderating one-on-one interviews.
• Expertise with Qualtrics or extensive survey programming experience.
• Experience with B2B research in-house or at an agency.
• Experience using AI tools such as Claude or ChatGPT and learning new tools quickly.

Culture & Benefits

• Leadership, strategic thinking, continuous learning, and customer focus are emphasized.
• Comprehensive health, dental, and vision benefits.
• 401(k) plan with employer matching, paid parental leave, wellness benefits, and commuter benefits matching.
• Flexible paid time off for salaried roles, plus paid sick time and 11 paid holidays.
• Disability insurance, basic life insurance, family-forming assistance, and mental health support.