DTV Consumer Insights Lead (AI)

Location: 1 Horizon Way, Deerfield, Illinois, United States

Salary: $105,000–$165,000 USD per year, plus an annual bonus or role-based sales incentive plan.

Company

hirify.global Innovations develops home, security, digital, water, outdoor, and related residential and commercial products through brands including Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Master Lock, SentrySafe, and Yale residential.

What you will do

• Support Design to Value initiatives by researching cost, quality, performance, usage, and value drivers across consumer and professional products.
• Identify new-to-portfolio product innovation opportunities through DTV project workstreams.
• Define research questions, develop learning plans, and design and execute qualitative, quantitative, advanced analytics, and AI-driven studies.
• Integrate primary, secondary, consumer, professional, competitive, and category data into actionable product recommendations.
• Partner with B2C and B2B product management, engineering, design, and marketing teams within Agile working pods.
• Manage research agencies and vendors, communicate insights to technical and non-technical audiences, and build a repository of consumer learnings.

Requirements

• 10+ years of experience in consumer insights, market research, product innovation, or a related field.
• Bachelor’s degree in a related field, or a high school diploma/GED with relevant experience.
• Hands-on experience with multiple qualitative, quantitative, advanced analytics, and AI-driven research methodologies.
• Experience supporting new product innovation and conducting product and user-testing research with B2C, B2B, and professional audiences.
• Experience designing and executing advanced analytic methods such as discrete choice modeling.
• Strong storytelling, data synthesis, communication, and actionable recommendation skills, with proficiency in DIY tools such as Qualtrics, Suzy, Zappi, Forsata, and UserTesting.

Nice to have

• Master’s degree in a related discipline.
• Experience applying Agile and AI-enabled research methods in Agile sprint environments or product pods.

Culture & Benefits

• Inclusive workplace supporting authentic participation and diverse perspectives.
• Comprehensive health and wellness benefits with flexible options.
• Market-leading 401(k) program with company contribution.
• Product discounts, flexible time off, adoption benefits, and employee resource groups.