Manager, Insights & Analytics (Brand Consulting)

Location: New York office, with a minimum of three days per week on-site

Annual base salary: $93,000–$115,000, plus benefits and a discretionary bonus.

Company

hirify.global is an entertainment and sports agency providing services across filmed and live entertainment, digital media, publishing, sponsorships, endorsements, licensing, media finance, fashion, and philanthropy.

What you will do

• Support sponsorship strategy, valuation, and measurement initiatives across client portfolios.
• Aggregate and analyze marketing data using third-party, internal, client-owned, and AI-based research tools.
• Develop data-driven personas, segmentation models, customer journeys, measurement frameworks, and consumer insights.
• Interpret category and consumer trends to inform sponsorship, partnership, campaign, and communication strategies.
• Prepare data visualizations and reports, present insights to internal stakeholders and senior clients, and manage expectations and deadlines.
• Coordinate Account, Strategy, Data, Creative, New Business, and external agency teams while managing junior staff.

Requirements

• Bachelor’s degree in Statistics, Business, or a similar discipline.
• 4–6+ years of experience in data-driven insights and strategy.
• Expertise in quantitative and qualitative consumer research and translating findings into client strategies.
• Strong Excel and PowerPoint skills, analytical judgment, communication, presentation, and storytelling abilities.
• Experience managing, developing, and mentoring junior team members and advising clients.
• Understanding of marketing, brand, and social metrics, with the ability to manage multiple fast-moving projects.

Nice to have

• Experience with Sports, Entertainment, and Impact sponsorship strategies.
• Experience designing questionnaires, conducting primary research, valuing partnership assets, or implementing sponsorship measurement campaigns.
• Experience with YouGov, GWI, Meltwater, or other syndicated research platforms.
• Experience with AI-based tools and platforms.

Culture & Benefits

• Flexible work schedule within a hybrid arrangement.
• Benefits eligibility and discretionary bonus eligibility.
• Collaborative work across Account, Creative, Strategy, Business Development, Experiential, Data, and other functions.
• Exposure to high-profile clients and sports, entertainment, and culture-focused projects.