11 часов назад
Demand Generation Specialist
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Demand Generation Specialist (B2B Marketing/ABM): Executing integrated multi-channel marketing campaigns that generate pipeline and accelerate revenue with an accent on account-based marketing, campaign coordination, and performance measurement. Focus on building targeted account experiences, analyzing engagement and ROI, conducting A/B testing, and optimizing campaigns across email, webinars, paid media, events, and content syndication.
Location: Fully remote, associated with Atlanta and US-specific employment benefits
Company
develops worktech solutions that connect people, workplaces, and assets, serving 25 million users across 115 countries.
What you will do
- Execute integrated demand generation campaigns across email, webinars, paid media, events, content syndication, and nurture programs.
- Coordinate campaign timelines, project plans, assets, approvals, and launch schedules across marketing, sales, product marketing, creative, and operations teams.
- Support account-based marketing programs by managing target lists, audience segments, and personalized campaign experiences.
- Monitor account engagement and collaborate with sales and revenue operations to improve progression through the buying journey.
- Track engagement, lead generation, pipeline contribution, and ROI; analyze trends and provide recommendations.
- Conduct A/B testing and optimization initiatives to improve campaign effectiveness and efficiency.
Requirements
- 2–5 years of experience in demand generation, digital marketing, campaign management, or a related B2B marketing role.
- Experience supporting account-based marketing programs and executing multi-channel campaigns.
- Strong project management, organizational, communication, and attention-to-detail skills.
- Comfort working with marketing analytics, reporting, performance measurement, and multiple priorities.
- Experience working in a fast-paced environment and coordinating cross-functional marketing initiatives.
Nice to have
- Experience with 6sense, Demandbase, Terminus, or similar ABM technologies.
- Experience with Marketo, HubSpot, or Eloqua.
- Experience working closely with B2B sales organizations.
- Familiarity with Salesforce or similar CRM platforms.
Culture & Benefits
- Fully remote workplace with a flexible and collaborative working environment.
- Health, dental, vision, and pet insurance, including dependent, spousal, and domestic partner coverage.
- Up to $1,000 company HSA contribution and access to medical, dependent care, and limited FSA accounts.
- Company-paid short- and long-term disability and life insurance.
- Employee Assistance Program, flexible PTO, and 401(k) with company match.
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