Director Of Growth & Demand Generation (AdTech)

TL;DR

Director of Growth & Demand Generation (AdTech): Owning the end-to-end pipeline for a high-end software development agency with an accent on ABM campaigns and cold outreach infrastructure. Focus on driving high-value enterprise SQLs, optimizing funnel velocity, and crafting narrative-driven technical content for the Fintech, Healthcare, and SaaS sectors.

Location: Remote (Global)

Company

An elite React.js and Next.js development company and AdTech startup building web and AI products for clients across the US and Europe.

What you will do

• Design and execute Account-Based Marketing (ABM) campaigns targeting North American mid-market companies.
• Scale and optimize cold email infrastructure, LinkedIn sequencing, and data enrichment tools.
• Collaborate with technical delivery teams to transform success stories into high-end technical case studies and white papers.
• Guide the optimization of high-intent vertical landing pages to convert executive traffic into discovery calls.
• Take absolute accountability for Sales Qualified Leads (SQLs), pipeline velocity, and total closed-won pipeline value.

Requirements

• 4+ years of B2B marketing experience in custom software development agencies or high-end IT consulting firms.
• Proven track record of building campaigns that contributed to closing high-value, six- or seven-figure enterprise service retainers.
• Ability to write compelling, sophisticated copy for executive-level outreach.
• Self-starter mindset capable of mapping macro-strategy, executing tactical email templates, and auditing funnel metrics independently.

Culture & Benefits

• Fully remote work environment.
• Flexible working hours.
• Direct collaboration with company leadership, strategy, and product management teams.
• Opportunity to own the growth architecture of a high-growth startup.