Integrated Demand Generation Manager (Windows, Doors and Glass)

Location: Lisbon, Portugal (Hybrid)

Contract: Permanent, Full Time

Company

hirify.global is a global software company providing end-to-end solutions for designing, selling, managing, and manufacturing customizable products and spaces across the kitchen and bath, furniture, windows, doors and glass, and flooring industries.

What you will do

• Own global integrated demand generation for the Windows, Doors and Glass vertical across North America, EMEA, and APAC.
• Manage target account lists, define ideal customer profiles and personas, and translate market insight into demand priorities.
• Plan and orchestrate account-based, multi-channel demand programs with Event Experience, Paid Digital Demand, Content, and other specialist functions.
• Own WDG industry events across North America and EMEA and define the events strategy for APAC.
• Partner with SDR/BDR teams on targeted outreach sequences and sales enablement materials.
• Track pipeline, account engagement, MQLs, SQLs, campaign ROI, and target-account penetration, optimizing activity based on performance data.

Requirements

• 5+ years of experience in B2B demand generation, integrated marketing, or field marketing, ideally in technology or software.
• Proven experience planning and executing multi-channel programs that generate qualified pipeline and acquire new accounts.
• Experience with account-based demand, target account selection, target account list management, and intent data.
• Experience operating across multiple regions, including North America, EMEA, and/or APAC.
• Working knowledge of marketing automation platforms such as Marketo or HubSpot and CRM systems such as Salesforce.
• Ability to lead strategically, influence cross-functional teams, and align Sales, Product Marketing, Revenue Operations, and channel specialists.

Nice to have

• Experience or strong interest in the Windows, Doors and Glass industry, building products, or construction technology.
• Experience building a new marketing function in a fast-paced, transforming organization.

Culture & Benefits

• Work within a global Integrated Demand Team evolving into a commercially driven, data-powered demand engine.
• Collaborate with teams and customers across more than 100 countries.
• Shape a new global marketing function for a strategically important business vertical.
• Access the resources and specialist capabilities of the Global Integrated Demand Team.