Integrated Demand Generation Manager (SaaS)

TL;DR

Integrated Demand Generation Manager (SaaS): Developing and executing global demand generation strategies for the Windows, Doors and Glass (WDG) vertical to drive net new pipeline across NAM, EMEA, and APAC with an accent on account-based marketing and market intelligence. Focus on orchestrating multi-channel activation programs, managing target account lists, and aligning marketing efforts with global sales objectives.

Location: Hybrid in Lisbon, Portugal

Company

hirify.global is a global software company providing end-to-end solutions for professionals in the customizable products and spaces industries, including kitchens, bathrooms, flooring, and windows, doors and glass.

What you will do

• Own and maintain Target Account Lists (TAL) globally, coordinating closely with Sales and Revenue Operations.
• Develop and evolve the annual integrated demand plan for the WDG vertical to achieve pipeline and revenue targets across NAM, EMEA, and APAC.
• Orchestrate multi-channel, account-based demand programs, directing specialist functions such as Event Experience and Paid Digital Demand.
• Brief the Content Strategist on market context and audience insights to shape high-impact content for activation.
• Manage industry events across NAM and EMEA and define the overarching event strategy for the APAC region.
• Partner with SDR/BDR teams to develop WDG-specific outreach sequences and sales enablement materials.

Requirements

• 5+ years of experience in B2B demand generation, integrated marketing, or field marketing, preferably within the software industry.
• Proven ability to execute multi-channel programs that generate qualified pipeline and net new account acquisition.
• Experience with account-based marketing (ABM), TAL management, and using intent data for prioritization.
• Experience operating globally across multiple regions (NAM, EMEA, and/or APAC).
• Strong working knowledge of marketing automation (Marketo, HubSpot) and CRM systems (Salesforce).
• Must be based in or be able to work in a hybrid model in Lisbon, Portugal.

Nice to have

• Experience or strong interest in the Windows, Doors and Glass industry, or adjacent building products and construction technology sectors.

Culture & Benefits

• Work within a fast-paced, transforming global technology powerhouse with a data-powered demand engine.
• Opportunity to shape and grow a global marketing function for a strategic business vertical.
• Collaborative environment working across a matrixed organization with global commercial teams.
• Be part of a rapidly expanding regional center in Lisbon with ambitious growth plans.