3 часа назад
Head of Marketing - North America
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing - North America (B2B Technology Marketing): Leading regional marketing strategy and execution across the United States and Canada to build brand awareness, generate pipeline, and strengthen customer engagement with an accent on integrated campaigns, ABM, executive events, and sales alignment. Focus on leading a regional marketing team, measuring campaign and event ROI, applying AI-enabled execution, and managing budgets and vendor partnerships.
Location: Remote, United States; must be located on the East Coast and work in EST.
Company
is a global technology services company that combines engineering, industry expertise, and consulting to create digital platforms and intelligent experiences for leading brands.
What you will do
- Develop and own the North America field marketing strategy, annual plan, budget, and resource allocation.
- Lead a high-performing regional marketing team supporting sales leaders across Financial Services and Commercial Services.
- Design and execute integrated campaigns combining digital marketing, events, content, ABM, partner marketing, and regional communications.
- Plan executive roundtables, C-suite experiences, industry events, partner events, and client advocacy programs.
- Partner with Sales and business leadership to select target accounts, generate pipeline, improve lead conversion, and support client engagement.
- Track MQLs, SQLs, pipeline, opportunity conversion, event ROI, and campaign engagement using CRM and marketing automation platforms.
Requirements
- 10+ years of experience in B2B marketing, field marketing, demand generation, or integrated marketing.
- Marketing leadership experience in technology consulting, digital services, IT services, SaaS, or professional services.
- Proven success managing integrated campaigns and executive-level events.
- Strong project management, stakeholder management, communication, analytical, and prioritization skills.
- Experience partnering with Sales to support pipeline generation and using performance metrics to guide decisions.
- Bachelor’s degree or relevant professional qualification preferred.
Nice to have
- Proven success with Account-Based Marketing programs.
- Familiarity with Marketo, HubSpot, or similar CRM and marketing automation platforms.
- Experience leading in a global matrix organisation.
Culture & Benefits
- Competitive salary package, share plan, performance bonuses, recognition awards, and referral bonus.
- Career coaching, internal development programs, certifications, training, conferences, and online learning platforms.
- Flexible working hours, hybrid flexibility, employee assistance, and wellbeing programs.
- Healthcare benefits including medical, dental, vision, disability coverage, life insurance, and AD&D coverage.
- Flexible Spending Accounts, Health Savings Account options, and a 401(k) plan with employer match.
- Inclusive communities, hobby clubs, interest groups, and company events.
Hiring process
- Participation in internal and external meetings via video calls is required.
- Business travel and event attendance may require a valid driver’s license and the ability to lift up to 25 lbs.
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