Industry Marketing Manager (Public Sector)

Location: Hybrid, with in-office work expected 1–2 times per month in Toronto or Ottawa, Canada; up to 10% travel for conferences

Salary: CAD 76,000–102,000 annually, plus 10% target incentives

Company

hirify.global is an IT solutions provider delivering secure cloud, AI, software, and digital workplace solutions to organizations in the United States and Canada.

What you will do

• Build annual and quarterly marketing plans for Defence, Healthcare, and Education based on pipeline targets, business priorities, procurement timelines, and partner investment calendars.
• Develop audience personas, buying journeys, outcome-led messaging, and program architecture across campaigns, content, events, partner-funded initiatives, and account-based marketing.
• Own public sector partner co-marketing, including marketing development fund business cases, joint messaging, offer development, and partner commitments.
• Shape thought leadership such as white papers, executive briefs, keynotes, digital content series, roundtables, and summits.
• Coordinate Growth Marketing, Solution Marketing, Public Sector sales, Partner Alliances, agencies, vendors, and WWT Marketing.
• Manage budgets and performance reporting, including spend forecasts, pipeline contribution, ROI, brand metrics, and development of an Industry Marketing Specialist.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.
• 5+ years of B2B marketing experience owning vertical strategy and go-to-market execution.
• Experience marketing to public sector, government, healthcare, and/or education environments is required.
• Ability to translate technology capabilities into outcome-led narratives for senior non-technical stakeholders, including C-suite and deputy minister audiences.
• Experience owning partner co-marketing programs and securing marketing development funds from technology partners.
• Experience directing junior team members, agencies, or vendors, with strong written and verbal communication skills.

Nice to have

• Technology-sector marketing experience.
• Salesforce experience.
• Power BI and account-based marketing platform experience.

Culture & Benefits

• Health and dental care, plus an Employee and Family Assistance Program.
• RRSP/DPSP retirement savings plan with company matching, life insurance, and disability insurance.
• Vacation, sick leave, holidays, parental leave, volunteer days, and bereavement leave.
• Employee discount program and competitive benefits from the first day.
• Collaborative, inclusive, flexible, and high-performing workplace.
• Remote onboarding and digital interviewing; criminal record, education, and reference checks are completed before joining.

Hiring process

• Digital interviews are used throughout the recruitment process.
• Accommodation is available during recruitment and interviews.
• Pre-employment checks include a criminal record check, education verification, and reference checks.