Marketing Automation Specialist (Pardot)

Location: Hybrid role based in Mississauga, Canada, at the Meadowvale Office (HQ)

Salary: CAD 65,000–70,000 annually

Company

hirify.global develops mobile and IoT device management solutions using modern technologies and collaborative, agile teams.

What you will do

• Build, maintain, test, and launch automated marketing workflows, nurture programs, email campaigns, and lead routing programs in Pardot.
• Configure segmentation, suppression lists, dynamic lists, personalization, forms, landing pages, completion actions, tracking, and campaign attribution.
• Manage webinar campaign execution, including registration pages, invitations, reminders, follow-up emails, attendee tracking, and nurture flows.
• Set up A/B tests for email content, subject lines, calls to action, templates, landing pages, forms, and campaign flows.
• Monitor campaign, email, webinar, lead-flow, and attribution performance, preparing reports with insights and recommendations.
• Collaborate with Demand Generation, Content, Design, Web, Product Marketing, and Regional Marketing teams while improving QA, documentation, data hygiene, and operational processes.

Requirements

• 1–2 years of experience in email marketing, marketing automation, campaign operations, or a related role.
• Hands-on experience with a marketing automation platform and experience building email campaigns, nurture flows, or automated workflows.
• Familiarity with Salesforce or another CRM platform.
• Comfort working with data, producing reports, analyzing results, and making practical recommendations.
• Working knowledge of HTML and CSS for creating emails and landing pages.
• Knowledge of email compliance practices, including CASL, CAN-SPAM, GDPR, CCPA, and PII handling.

Nice to have

• Pardot experience or Pardot/Salesforce certifications.
• Experience with Power BI or other marketing analytics platforms.
• Intermediate Excel and PowerPoint skills.

Culture & Benefits

• Full-time employment in a fast-paced environment with global reach.
• Opportunities for personal growth, continuous learning, and working with emerging technologies.
• Collaboration with agile teams and technology partners.
• Accessible employment practices compliant with the Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

Hiring process

• AI tools may support resume review, qualification screening, and interview-question creation.
• Final hiring decisions are made by people.