Manager, Private Sector Marketing

Location: Waterloo or Toronto, Canada; hybrid-flexible with occasional in-person office attendance, typically weekly to monthly depending on team needs.

Salary: CAD 110,000–140,000 per year.

Company

hirify.global develops digital investigative software for acquiring, analyzing, and sharing evidence from computers, smartphones, tablets, and IoT-related devices.

What you will do

• Lead the Private Sector marketing portfolio with accountability for $50M+ in pipeline and revenue goals.
• Define and execute the annual marketing strategy, budget, and integrated multi-channel demand-generation programs.
• Use analytics to optimize campaign performance, resource allocation, pipeline generation, and revenue return.
• Lead, coach, develop, recruit, and onboard a team of marketers.
• Oversee lead-generating campaigns supporting new-logo growth, cross-sell, and expansion objectives.
• Coordinate with product marketing, demand generation, BDR, sales, and leadership teams on go-to-market programs and product launches.

Requirements

• Bachelor’s degree in Business or Commerce, or equivalent experience.
• 8+ years of experience in marketing program management, channel marketing, and B2B marketing.
• Experience managing, coaching, or mentoring marketers; direct team management is preferred.
• Experience managing external vendors or agencies and complex, time-sensitive projects.
• Strong strategic thinking, creative problem-solving, communication, presentation, leadership, and analytical skills.
• Ability to adapt to new technologies and deliver measurable business impact.

Nice to have

• Familiarity with Salesforce, Marketing Cloud, Pardot, Demandbase, Salesloft, ZoomInfo, ON24, Zapier, or AI solutions.

Culture & Benefits

• Hybrid-flexible work approach supporting productivity and work-life balance.
• Generous time-off policies and competitive compensation.
• Healthcare and retirement benefits.
• Volunteer opportunities, employee committees, resource groups, and reward and recognition programs.
• Commitment to continuous learning and an inclusive, accessible workplace.

Hiring process

• Applicants should provide examples demonstrating care, accountability, dedication, and continuous evolution in previous work.
• Employment offers are contingent on satisfactory completion of a background check.