Sr. Field Marketing Manager, Canada

Location: Toronto, Canada

Salary: CAD 134,900–177,000 annually, with potential commission or performance-based bonus opportunities.

Company

hirify.global provides an AI-powered experience orchestration platform that connects people, systems, data, and AI for customer and employee experiences.

What you will do

• Execute integrated regional marketing programs across enterprise, commercial, and mid-market segments to generate pipeline.
• Partner with sales teams to align marketing activities with go-to-market priorities and account-level needs.
• Deliver demand generation campaigns through digital, virtual, and in-person channels.
• Support account-based marketing initiatives for priority accounts to improve pipeline progression and deal acceleration.
• Identify and activate third-party programs, industry events, partner marketing, and co-marketing opportunities.
• Manage budgets, track campaign performance, and use insights to optimize results and return on investment.

Requirements

• 5–7 years of field marketing experience in software or technology organizations.
• Experience supporting B2B sales teams and aligning marketing with pipeline and revenue goals.
• Strong understanding of demand generation, lead management, and B2B sales cycles.
• Experience collaborating with sales, partners, and cross-functional marketing stakeholders.
• Familiarity with Salesforce, Asana, or similar marketing and sales tools.
• Ability to travel approximately 25% and a bachelor’s degree or equivalent professional experience.

Nice to have

• Experience with account-based marketing for enterprise or strategic accounts.
• Strong analytical skills for interpreting data and informing decisions.
• Experience supporting regional marketing programs within North America.

Culture & Benefits

• Flexible-first work culture within a global organization.
• Extended group health coverage and generous paid time off.
• Retirement savings program with employer RRSP matching up to a prescribed maximum.
• Parental leave top-up, adoption assistance, paid volunteer time, and well-being resources.
• Learning resources, mentorship, leadership development, education support, and internal mobility opportunities.

Hiring process

• Application review by Talent Acquisition and the hiring team.
• Zoom interview followed by meetings with the hiring manager and interview team.
• Usually no more than five interviews before final steps.