Marketing Operations Manager (AI)

Location: Toronto, ON, Canada

Salary: $77,000–$112,200 CAD

Company

hirify.global is a global leader in software for architecture, engineering, construction, and manufacturing.

What you will do

• Lead marketing operations for the Industrialized Construction & Informed Design portfolio, designing processes and measurement frameworks.
• Implement AI-enabled automation and workflow enhancements to improve data quality and decision-making.
• Partner with Sales, RevOps, and Product Marketing to align lead capture, routing, and scoring systems.
• Develop reporting dashboards to track campaign performance, ROI, and pipeline impact.
• Establish UTM governance and campaign tracking standards to ensure consistency across initiatives.
• Manage data privacy, compliance, and brand standards during rapid experimentation.

Requirements

• 5–8 years of experience in B2B marketing operations or marketing technology.
• Strong working knowledge of Salesforce, ensuring reliable lead flow and data integrity.
• Experience designing lead capture, routing/scoring, and Sales handoff processes.
• Ability to translate marketing strategy into scalable operational frameworks.
• Strong analytical skills and experience in a B2B go-to-market environment.
• Must be based in Toronto, ON, Canada

Nice to have

• Experience with Marketo and Airtable.
• Background in AECO, construction, manufacturing, or industrial technology space.
• Experience applying AI within marketing operations beyond basic productivity tools.
• Experience supporting incubation-stage initiatives or new product launches.

Culture & Benefits

• Competitive base salary with annual cash bonuses.
• Stock grants and a comprehensive benefits package.
• Culture centered on belonging and inclusivity.
• Opportunity to work in a high-growth incubation environment.