Senior Field Marketing Manager (AI)

TL;DR

Senior Field Marketing Manager (AI): Building and executing integrated regional marketing programs for AI-powered customer experience solutions across Canada with an accent on demand generation, account-based marketing, and sales alignment. Focus on driving pipeline growth, optimizing campaign performance, and delivering measurable results across enterprise, commercial, and mid-market segments.

Location: Toronto, Canada; approximately 25% travel is required for customer-facing programs and internal meetings.

Salary: CAD 134,900–177,000 per year, with possible commission or performance-based bonus opportunities.

Company

hirify.global provides an AI-powered experience orchestration platform connecting people, systems, data, and AI for more than 8,000 organizations worldwide.

What you will do

• Execute integrated regional marketing programs across enterprise, commercial, and mid-market segments to generate pipeline.
• Partner with sales teams to align marketing activities with go-to-market priorities and account needs.
• Deliver demand generation campaigns through digital, virtual, and in-person channels.
• Support account-based marketing initiatives for priority accounts and help accelerate opportunities.
• Manage third-party programs, industry events, partner marketing, and co-marketing initiatives.
• Track campaign performance, manage budgets, and optimize programs for measurable return on investment.

Requirements

• 5–7 years of field marketing experience in software or technology organizations.
• Experience supporting B2B sales teams and aligning marketing with pipeline and revenue goals.
• Strong knowledge of demand generation, lead management, and B2B sales cycles.
• Experience delivering integrated marketing programs and collaborating with sales, partners, and marketing stakeholders.
• Familiarity with Salesforce, Asana, or similar marketing and sales tools.
• Ability to travel approximately 25% and work from Toronto, Canada. Bachelor’s degree or equivalent professional experience required.

Nice to have

• Experience with account-based marketing for enterprise or strategic accounts.
• Strong analytical skills and experience supporting regional marketing programs in North America.
• Ability to build effective cross-functional working relationships.

Culture & Benefits

• Flexible-first culture within a global organization focused on AI-powered technology.
• Extended group health coverage, paid vacation, personal leave, and regionally tailored well-being benefits.
• Retirement savings program with employer RRSP matching up to a prescribed maximum.
• Parental leave top-up, adoption assistance, paid volunteer time, and August Free Fridays.
• Learning resources, mentorship, leadership development, education support, and internal mobility opportunities.

Hiring process

• Application review by Talent Acquisition and the hiring team.
• Zoom interview followed by meetings with the hiring manager and interview team.
• Most processes include no more than five interviews before final follow-up.