Director, Customer Marketing (AI)

Location: United States (East). Work modes include in-person, hybrid, and remote; remote employees may need to travel for in-person team-building events.

Company

hirify.global is a Quebec-based product company that uses AI-powered search, recommendations, unified content, behavioral data, and machine learning to personalize digital experiences.

What you will do

• Own customer marketing strategy across the lifecycle, including segmentation, communications, engagement, adoption, renewal, expansion, and advocacy.
• Build adoption and expansion programs based on customer moments and signals that trigger targeted outreach.
• Develop executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other customer experiences.
• Strengthen advocacy and voice-of-the-customer programs through interviews, references, reviews, customer stories, and feedback.
• Lead customer communications and content, including adoption guides, maturity programs, executive briefing materials, product release communications, and newsletters.
• Coordinate Product Marketing, Campaigns, Field Marketing, Account Management, Customer Success, Professional Services, and other customer-facing teams.

Requirements

• Experience leading B2B customer, lifecycle, or retention marketing in an enterprise software or SaaS organization.
• Meaningful ownership of customer adoption, renewal, expansion, and advocacy programs.
• Experience building customer programs and voice-of-the-customer initiatives from the ground up.
• Strong background in customer health, adoption, renewal, and expansion strategies.
• Ability to influence across functions and seniority levels and translate customer insights into clear priorities.

Nice to have

• Experience creating a customer marketing function or strategy at an early stage.
• Ability to turn satisfaction, advocacy, product adoption, and renewal signals into actionable insights.
• Experience coaching account teams and executives on customer engagement.
• Comfort with rapid testing, learning, and iteration.

Culture & Benefits

• Collaborative, diverse, and trusting work environment.
• Opportunities to learn and develop cutting-edge skills.
• In-person work is based in offices in Quebec City, Montreal, Weert, or London.
• Hybrid employees gather in offices two days per week for pillar days.
• Remote work is available worldwide, with benefits supporting home-based work and possible travel for team-building events.