Director, Customer Marketing (SaaS)

Location: United States (East); remote or hybrid

Company

hirify.global provides AI-powered search and discovery solutions for enterprise customers.

What you will do

• Own the customer marketing strategy across the full lifecycle, including segmentation, communications, engagement, expansion, renewal, and advocacy.
• Build adoption and expansion programs based on customer moments and product usage signals.
• Develop executive programs, advisory boards, roundtables, user groups, webinars, newsletters, and other customer experiences.
• Strengthen the voice of the customer program through interviews, references, reviews, customer stories, and feedback.
• Lead customer communications and content, including adoption guides, maturity programs, executive briefings, product release communications, and newsletters.
• Coordinate Product Marketing, Campaigns, Field Marketing, Account Management, Customer Success, Professional Services, and other customer-facing teams.

Requirements

• Experience leading B2B customer, lifecycle, or retention marketing in an enterprise software or SaaS organization.
• Meaningful ownership of customer adoption, renewal, expansion, and advocacy programs.
• Experience building customer programs and voice-of-the-customer initiatives from the ground up.
• Strong experience with customer health, adoption, renewal, and expansion strategies.
• Ability to influence cross-functional teams and translate customer insights into clear priorities.

Nice to have

• Experience creating a customer marketing function or strategy at an early stage.
• Ability to turn satisfaction, advocacy, adoption, and renewal signals into actionable insights.
• Experience coaching account teams and executives on customer engagement.
• Comfort with rapid testing, learning, and iteration.

Culture & Benefits

• Remote or hybrid work arrangement.
• Commitment to accessible employment practices and accommodations during the hiring process.
• Inclusive hiring practices welcoming qualified candidates regardless of age, gender, disability, CV gaps, or national or ethnic background.
• Technology-assisted hiring may be used alongside human evaluation.