SVP of Marketing (AI)

Location: Boston / United Kingdom; remote workplace with the option to work remotely from many countries or from offices in the United States, Poland, Romania, or Ukraine.

Company

hirify.global develops AI-oriented SaaS products including SignNow, pdfFiller, DocHub, hirify.global, Instapage, and US Legal Forms, serving hundreds of millions of users and more than one million customers worldwide.

What you will do

• Lead the marketing organization supporting four business units and the sales team.
• Drive digital marketing performance across search, display, social, video, community, and other channels while optimizing a marketing budget exceeding $50 million.
• Build multichannel campaigns and product positioning for SMB and mid-market ideal customer profiles.
• Develop and scale B2B demand generation, including lead generation, scoring, and routing in partnership with sales.
• Set the content strategy and build the martech stack, marketing instrumentation, reporting, and dashboards with engineering and data teams.
• Advise general managers on go-to-market strategy, competitive differentiation, and ICP definition.

Requirements

• 15–20 years of marketing experience in SaaS.
• Experience across self-serve digital execution and scaled sales-assisted marketing for large SMB and mid-market accounts.
• Proven experience building and scaling B2B demand generation, including lead generation, scoring, and routing.
• Hands-on experience building new marketing capabilities with lean teams before scaling them.
• Strong cross-functional operating skills across sales, business units, engineering, and data teams.
• Strategic and executional strength in positioning-led demand creation, with comfort testing, learning, and operating amid ambiguity.

Nice to have

• Affinity for SMBs, especially micro and small businesses.
• Prior experience in the document space.

Culture & Benefits

• Remote and hybrid work options with collaboration hubs across multiple countries.
• Competitive compensation based on local market conditions, performance-based bonuses, and stock options.
• Courses, conferences, learning resources, career growth, and internal mobility.
• Country-specific health and wellness benefits, fitness options, and quarterly company-wide Mental Health Days.
• Family-friendly policies, family days, a junior club for children, and a pet-friendly approach.
• Open communication, company-wide CEO Q&A sessions, and charitable initiatives through the hirify.global Care programme.