обновлено 3 дня назад
Director, Growth & Digital Marketing (B2B SaaS)
148 200 - 195 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Growth & Digital Marketing (B2B SaaS): Building and scaling full-funnel digital acquisition, lifecycle, and ABM programs that convert engagement into marketing-sourced pipeline and closed-won ARR with an accent on paid media, demand generation, and measurable revenue impact. Focus on managing seven-figure budgets, optimizing multi-channel campaigns, measuring pipeline through attribution and incrementality, and developing high-performing marketing teams.
Location: Remote in the USA. Applicants within 45 miles of the Westlake/Dallas, Texas office should work onsite Tuesday through Thursday, with remote flexibility on Mondays and Fridays.
Annual US base salary: $148,200–$195,000, plus potential bonuses and benefits.
Company
provides a technology learning platform covering areas such as artificial intelligence, cloud computing, cybersecurity, software development, and machine learning.
What you will do
- Lead digital execution for global campaigns supporting demand generation, new-logo acquisition, strategic accounts, ABM, launches, and customer expansion.
- Build integrated multi-channel acquisition, nurture, retention, and expansion programs across paid search, paid social, email, and other digital channels.
- Manage and optimize a seven-figure digital marketing budget based on pipeline, bookings, and full-funnel performance.
- Develop scalable campaign playbooks, templates, intake processes, measurement practices, and agency workflows.
- Track performance from first engagement through closed-won ARR, including post-mortems, forecasting, pacing, and budget reconciliation.
- Lead, coach, and develop a team spanning paid media, lifecycle marketing, and digital campaign execution.
Requirements
- 10+ years of experience in B2B demand generation, growth, or digital marketing, including 6+ years leading and developing teams.
- Proven experience managing seven-figure budgets across search, social, programmatic, partner, and video channels.
- Experience measuring CRM-based digital pipeline contribution using multi-touch attribution or incrementality testing.
- Experience scaling media agency relationships and building repeatable campaign playbooks and intake processes.
- Experience with lifecycle programs, ABM, strategic-account marketing, and B2B SaaS marketing for mid-market and enterprise buyers.
- Remote work is available in the USA; applicants near the Westlake/Dallas office must work onsite Tuesday through Thursday.
Nice to have
- Experience reaching technology leaders such as CTOs, CIOs, and VPs of Engineering.
Culture & Benefits
- Blended work environment combining collaboration, flexibility, and connection across teams.
- Inclusive culture focused on belonging, learning, and professional growth.
- Competitive compensation with bonus eligibility.
- Medical coverage, unlimited PTO, wellness reimbursement, and professional development funds.
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