CRM Operations Manager (Salesforce)

Location: Remote within the United States, with Southern California preferred, especially San Diego or Los Angeles; occasional travel or on-site presence may be required. U.S. work authorization and employment eligibility verification are required.

Company

hirify.global's GTX Solutions is a boutique consulting firm that helps brands activate customer data through Customer Data Platforms, personalization, real-time activation, and MarTech integrations.

What you will do

• Manage day-to-day execution of high-volume CRM campaigns and journeys across email, SMS, and direct mail.
• Own send calendars, campaign intake, capacity planning, prioritization, and client approval workflows.
• Coordinate QA and testing for audience targeting, logic, content rendering, links, compliance, and deployment readiness.
• Manage contact and list operations, suppression processes, incentive and offer updates, and recurring campaign requirements.
• Coordinate direct mail production, deliverability, platform operations, and deployment issue resolution.
• Support campaign transitions, maintain operational dashboards and logs, and document SOPs and execution playbooks.

Requirements

• 5+ years of experience in marketing operations, CRM campaign management, or marketing automation execution.
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise platform such as Adobe Journey Optimizer, Braze, Marketo, or Eloqua.
• Experience running high-volume, multichannel B2C programs across email, SMS, and direct mail.
• Experience managing campaign QA, testing protocols, deployment checklists, and multi-step approval workflows.
• Proficiency with project management tools such as Teamwork, Jira, or Asana.
• Strong organization, attention to detail, and communication across technical, creative, and client teams.

Nice to have

• Salesforce Marketing Cloud certification.
• Working knowledge of SQL, AMPscript, and data extensions.
• Experience with direct mail production, mail vendors, agency or platform transitions, and consulting delivery.
• Automotive, OEM, or dealer-network CRM experience.

Culture & Benefits

• Remote work arrangement supporting a U.S.-based enterprise CRM program.
• Close collaboration with client marketing, technology, data, platform, and deliverability teams.
• Southern California presence is preferred for in-person collaboration with client and partner teams.
• Team members are distributed across the United States.