Programmatic Technical Trading Lead (Healthcare Programmatic Advertising)

Location: Chicago, IL, USA; eligible for hire in select U.S. locations

Salary: USD 110,000–145,000 yearly

Company

hirify.global INTOUCH is a global, full-service marketing agency network serving the life sciences industry through creative, media, enterprise solutions, and data analytics services.

What you will do

• Oversee programmatic campaign optimization and management across pharmaceutical HCP and DTC/patient audiences.
• Support Programmatic Traders and Supervisors with campaign setup, measurement, troubleshooting, and performance analysis.
• Lead cross-platform QA, discrepancy investigations, root-cause analysis, and accurate implementation of pixels, tags, and tracking.
• Use advanced SQL, identity resolution, and data onboarding expertise to support privacy-safe audience activation and optimization.
• Communicate technical findings in clear business language to clients and internal teams, while mentoring junior team members.
• Maintain technical documentation and evaluate emerging ad tech, data partners, and privacy-safe measurement approaches.

Requirements

• Bachelor's degree or equivalent education and professional experience.
• 3+ years of hands-on-keyboard DSP experience and advanced SQL knowledge.
• Experience with Google Tag Manager, Google Analytics, Campaign Manager, pixel and tag implementation, QA, and discrepancy troubleshooting.
• Knowledge of identity resolution, data onboarding, programmatic advertising, and campaign performance analytics.
• Working knowledge of HIPAA, data privacy, FDA/OPDP guidance, MLR review, and healthcare advertising policies.
• Strong analytical, communication, mentorship, documentation, and multitasking skills.

Nice to have

• Experience in pharmaceutical or healthcare marketing agencies.
• Experience with healthcare DSPs and data partners such as DeepIntent, Doceree, or PulsePoint.
• Familiarity with LiveRamp, clean rooms, CDPs, healthcare verification tools, and privacy-safe measurement alternatives.
• Relevant platform certifications, including The Trade Desk, DV360/CM360, Google Analytics, or IAB certifications.

Culture & Benefits

• Inclusive culture focused on diversity, equity, and inclusion.
• Work centered on improving patient lives and supporting healthcare innovation.
• Opportunities to develop talent, mentor others, and contribute to innovation.
• Competitive salary and employee benefits.
• Reasonable accommodations are available during the hiring process.