Director, Digital Marketing (Cybersecurity)

Location: Boston Office, United States

Company

hirify.global develops AI-driven cybersecurity solutions that detect and respond to novel, real-time cyber threats.

What you will do

• Own global paid media strategy across paid search, paid social, programmatic display, retargeting, ABM syndication, and intent-based targeting.
• Manage a multi-million-dollar performance media budget across regions, products, and campaign priorities.
• Build attribution models, reporting frameworks, and executive dashboards connecting media investment to pipeline and revenue.
• Lead testing and optimization across creative, audiences, bidding strategies, landing pages, and media formats.
• Partner with Product Marketing, Campaigns, Sales, Revenue Operations, Analytics, Field Marketing, and Creative teams.
• Manage agencies, vendors, publishers, and platform partners while building and developing the performance media team.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
• 8–12+ years of experience in performance marketing, paid media, demand generation, digital marketing, or related disciplines in cybersecurity, enterprise software, SaaS, or B2B technology.
• Experience managing global paid media programs and multi-million-dollar budgets.
• Deep expertise in paid search, paid social, programmatic advertising, retargeting, ABM platforms, and intent-based marketing.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and demand-side platforms.
• Strong analytical, communication, project management, stakeholder management, and people leadership skills.

Nice to have

• Experience marketing cybersecurity, AI, cloud, or enterprise technology solutions.
• Experience marketing to CISOs, security operations and IT leaders, as well as executive decision-makers.
• Experience with 6sense, Demandbase, LinkedIn ABM, Salesforce, Marketo, or HubSpot.
• Experience building attribution models in complex B2B buying environments.

Culture & Benefits

• Values include ownership, collaboration, high standards, urgency, and continuous learning.
• Medical, dental, and vision insurance for employees and dependents.
• Paid parental leave, life insurance, pet insurance discount, and commuter benefits.
• 401(k) and Employee Assistance Program.