Director, Demand Generation (Cybersecurity)

Location: Remote, based in the United States, with availability across U.S. time zones

Company

hirify.global operates in the B2B SaaS and cybersecurity space.

What you will do

• Own the demand generation strategy, quarterly planning, and pipeline, MQL, and SQL targets.
• Build and optimize multi-channel campaigns across paid search, paid social, display, retargeting, email nurture, webinars, and content syndication.
• Design ABM programs for named accounts in partnership with Sales and Field Marketing.
• Own marketing automation and lifecycle programs, including lead scoring, nurture tracks, routing rules, and attribution.
• Manage channel budgets, vendor relationships, experimentation, and performance based on cost-per-lead, cost-per-opportunity, and pipeline ROI.
• Build demand generation dashboards and lead a growing team of demand generation managers and specialists.

Requirements

• 7+ years of experience in demand generation or growth marketing, including at least 3 years in a leadership role owning a pipeline number.
• Experience in B2B SaaS, preferably cybersecurity, cloud infrastructure, or technical enterprise IT.
• Proven success building and scaling multi-channel demand programs that generate pipeline against target.
• Strong experience with marketing automation and CRM platforms such as HubSpot, Marketo, and Salesforce, including lead scoring, routing, and attribution.
• Analytical expertise in funnel metrics, dashboards, marketing ROI, and paid media performance.
• Must be based in the United States and able to work across U.S. time zones.

Nice to have

• Marketing experience with security, IT, or DevOps buyer personas.
• Familiarity with ABM platforms such as 6sense and Demandbase and with intent data providers.
• Experience building demand generation functions at an early-stage startup or scale-up.
• Experience with product-led growth, SEO, organic marketing, and Field Marketing event programs.

Culture & Benefits

• Strategic and hands-on role with close collaboration across Sales, SDR/BDR, RevOps, Product Marketing, Field Marketing, and Finance.
• Ownership of the demand generation function, budget, reporting, and team growth.