Performance Marketing Director (B2B)

TL;DR

Performance Marketing Director (B2B): Leading global paid media strategy and integrated demand generation across LinkedIn, Meta, Google, and Bing with an accent on ABM, qualification intelligence, and growth experimentation. Focus on driving qualified pipeline across SMB, Mid-Market, and Enterprise segments while aligning acquisition strategy with long-term commercial growth.

Location: Remote (USA) or Hybrid (Lisbon, London). Must be legally authorized to work in the United States or Canada.

Salary: $130,000 USD (base salary, varies by location/experience).

Company

hirify.global is a global software powerhouse providing end-to-end solutions for the design, sales, and manufacturing of customizable products across multiple industries.

What you will do

• Own the global paid media strategy and execution across major digital channels to drive qualified top-of-funnel demand.
• Provide strategic direction for ABM programs, leveraging 6sense for intent-based targeting and account scoring.
• Lead a culture of structured experimentation to uncover new demand levers and optimize conversion rates.
• Manage and develop a global team across Paid Digital, ABM, Qualification Intelligence, and Growth Marketing.
• Partner with Sales, Revenue Operations, and Finance to align on pipeline goals, budget forecasting, and commercial narratives.
• Collaborate with the VP of eCommerce to ensure acquisition strategies support long-term customer success and lifetime value.

Requirements

• 8+ years of experience in B2B performance marketing with significant director-level experience managing global paid and ABM programs.
• Must be legally authorized to work in the United States or Canada (no sponsorship available).
• Deep hands-on expertise with LinkedIn, Meta, Google Ads, and Bing Ads.
• Proven experience with ABM platforms, specifically 6sense.
• Strong analytical capability with experience in attribution modeling, incrementality testing, and spend efficiency analysis.
• Exceptional communication skills with the ability to translate complex data into clear commercial narratives for senior stakeholders.

Culture & Benefits

• Global, collaborative environment focused on ownership and problem-solving.
• Flexible and autonomous work culture.
• Comprehensive benefits package including potential bonuses, commissions, or equity.
• Commitment to diversity, equity, and inclusion with a focus on professional growth.